WELLNESS INDUSTRY

Our $50M Ads Strategy for 2025

These 9 ad templates made millions for our clients in the last year.
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“Algofy has consistently delivered items on time and often under budget. They produce high-quality work at a reasonable cost, and are a good steward of our digital marketing spend.”
Mackie - CEO Woo More Play
“Algofy has consistently delivered items on time and often under budget. They produce high-quality work at a reasonable cost, and are a good steward of our digital marketing spend.”
Mackie - CEO Woo More Play

We’ve Seen Hundreds of Brands With the Same Problems:

Sinking ROAS
Rising CPAs
Difficulty Scaling

copy these ads & get ahead of 99% of competition

We’ve curated top strategies that have consistently proven to not only boost performance for our clients but also transform how their audience connects with their brand.

1.

Problem-Solution Ads: Tackle Pain Points Directly

1. Problem-Solution Ads: Tackle Pain Points Directly

To create ads that resonate, start by identifying the exact issues your audience is facing. Think about their pain points—stress, lack of energy, skincare troubles—and use your ad to position your product as the solution they’ve been searching for.

✅ Headline connects directly with sensitive skin needs, offering support and solutions.
✅ Endorsements from top beauty publications reassure product safety.
✅ Emphasizes legal compliance and quality control, reassuring users.
✅ Recognizable logos add credibility and visibility to the service.
✅ The headline directly speaks to dryness, a common issue for the 50+ audience.
✅ Featuring a woman in the target age group makes the ad feel personal and relevant.
2.

Testimonial Ads: Let Your Customers Do The Talking

2.Testimonial Ads: Let Your Customers Do The Talking

People trust people. Leverage testimonials from satisfied customers to build credibility. Authentic feedback, especially in the health & wellness sector, can be incredibly persuasive.

✅ "Instant beauty expert" positions the product as a trusted solution for keratosis pilaris, giving it credibility.
✅ Featuring Women’s Health adds reliability, leveraging an established publication’s authority to reassure buyers.
✅ Headline appeals to those seeking alternatives to traditional therapy.
✅ Testimonial contrasts with years of therapy, making the product feel transformative.
✅ Five-star rating and "I'm a Believer" headline convey strong customer satisfaction.
✅ Personal testimonial adds authenticity, making the product feel trustworthy and effective.
3.

User-Generated Content (UGC): Show Real People, Real Results

3.User-Generated Content (UGC): Show Real People, Real Results

UGC ads feel like personal recommendations because they come from real people. Whether it’s a user sharing their morning routine or how they incorporate your product into daily life, UGC brings authenticity that’s hard to beat.

✅ Showing the customer’s dream and the main benefit of the product as the hook “want glass skin?” makes people stop the scroll and engage with the ad.
✅ Using ad mashups is a powerful way to enforce the viral effect and increase credibility for your product.
✅ Testimonial UGC ads are a must if you’d like to scale and reinforce the effectiveness of the product.
4.

Offer Ads: Give Your Audience A Reason To Act Now

4.Offer Ads: Give Your Audience A Reason To Act Now

Everyone loves a good deal, especially when it’s limited. Offer ads—highlighting discounts, bundles, or free trials—provide the nudge your audience might need to make a purchase.

✅ "40% Off" prominently displayed for clear incentive, encouraging immediate action with a seasonal “Spring Refresh” theme.
✅ Product variety shown gives a snapshot of what’s included, appealing to those seeking comprehensive eye care.
✅ Playful “Celebrate with a Bang” tagline aligns with the event, making it memorable and bold.
✅ “National Orgasm Day” tie-in creates a fun, holiday-themed reason to purchase, adding urgency and relevance.
✅ Trusted endorsement from Byrdie builds credibility, appealing to beauty-conscious consumers.
✅ Clear “20% Off” offer with code provides an easy way to redeem, making the discount accessible and actionable.
5.

Minimalistic Value Proposition Ads: Less Is More

5.Minimalistic Value Proposition Ads: Less Is More

Sometimes, simple is best. Minimalistic ads with a clean design and a clear value proposition allow your product to speak for itself. For wellness products, this might mean showcasing a key ingredient or a standout benefit, like “Pure ingredients, proven results.” Avoid clutter; focus on the essentials.

✅ Playful contrast in copy ("This is the worst... I just can’t leave the sheets") creates intrigue and humor, adding personality without clutter.
✅ Clean, simple product focus keeps attention on the product, making the message direct and memorable.
✅ Direct headline ("The only serum you need") simplifies the value proposition, positioning it as an all-in-one solution.
✅ Subtle Botox comparison ("No Botox Needed") reinforces effectiveness, appealing to those seeking natural alternatives.
✅ "Relief is a Spray Away" tagline conveys instant benefits simply and clearly, making the product’s purpose easy to grasp.
6.

Benefits Ads: Highlight the Results Your Audience Wants

6.Benefits Ads: Highlight The Results Your Audience Wants

Your audience cares about the “what’s in it for me” factor. Benefits ads focus on the specific outcomes people can expect from your product, such as better sleep, glowing skin, or boosted energy. These ads resonate because they provide a tangible answer to why someone should care.

✅ "It’s deodorant. But better." headline differentiates the product, positioning it as an upgraded solution.
✅ Clear list of benefits (brightening, odor protection, no residue) highlights key advantages, appealing to skincare-conscious users.
✅ "Good To The Last Drop" tagline emphasizes long-lasting satisfaction, tying into product benefits.
✅ Bullet points showcase versatility (smooth feel, non-sticky, multi-use), making it appealing for various needs.
✅ "Discover the Secret to Skin Rejuvenation" headline draws attention by promising visible results.
✅ The footer line reinforces the clinical authority +  sustainability features.
7.

Trend-Hopping Ads: The 15 Minutes Of Fame And ROI

7.Trend-Hopping Ads: The 15 Minutes of Fame And ROI

To capture attention, tap into trending topics, memes, or popular formats. Trend-hopping ads use the power of relevancy to make your brand part of the conversation. If there’s a trending TikTok format or social media challenge, find a way to incorporate it authentically into your message.

✅ This one needs no explanation...a best performer by all metrics.
✅ The viral meme from 2024 Olympics reintroduced as an ad concept for showing product’s versatility and simplicity.
8.

Humor Ads: Why So Serious?

8.Humor Ads: Why So Serious?

Health & wellness doesn’t always have to be serious. Humor can break up the typical tone of the industry and make your ad memorable. A clever joke or a playful jab at common wellness struggles can make people smile and keep your brand top of mind.

✅ Vibrant, psychedelic mushroom image adds a playful, eye-catching element that aligns with the product’s nature and stands out visually, making it memorable and intriguing.
✅ Playful political twist on a well-known slogan adds humor and a bold, attention-grabbing element, making the ad instantly memorable and shareable.

Creative Process

Crafting high-converting ads requires a deliberate and strategic approach. Here’s how we do it:
Crafting high-converting ads requires a deliberate and strategic approach.
Here’s how we do it:

RESEARCH + INSPIRATION

Before diving into the creative work, it’s essential to gather data and find inspiration. Understanding your audience, market trends, and what’s resonating in your niche will guide your creative process.

TOOLS:

CREATE

With data in hand, it’s time to bring your ideas to life. This is where the magic happens—design, copywriting, and multimedia elements come together to form compelling ads.

TOOLS:

EVALUATE

The final step is all about measuring performance and making adjustments. Continuous improvement is key to maximizing the effectiveness of your ads.

TOOLS:
The Golden Rule:

Test Everything

Whether it's A/B testing different headlines, experimenting with various visuals, or tweaking your CTAs, testing is the secret sauce that turns good ads into great ones.

Test, test, and test again - that’s how you turn insights into impact.
Let’s Wrap It Up
  • Effective ads start with a deep understanding of your audience.
  • Every strategy should be focused on achieving a specific outcome.
  • Benefits are primary, features are secondary.
The secret? Connecting with your audience in a way that sticks.
Hear it from our numbers

+20%

Increase in ROAS

$1B+

Revenue Generated

260M+

People Reached Through Social Ads

Want Killer Ads and Strategy?

We have the tools, the team, and the experience to help you get there. Let’s start your journey to success!

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