Conversion rate optimization (CRO) is the process of increasing the percentage of users who perform a desired action on a website, such as signing up for a service, buying a product, or filling out a contact form. This is done by performing user behavior analysis, A/B testing, and implementing changes based on the information received.

The tools we use to collect data to identify optimization opportunities and track test progress include Google Optimize, Microsoft Clarity, and Google Analytics.

Every aspect of your website can be tested. It can be anything from minor changes in headlines and CTAs to layout shifts and page speed improvement. Our team will identify what tests your business needs most to start out strong and prioritize them. As the conversion rate begins to increase, we will shift the focus to secondary elements.

Every business is sure to benefit from well-executed CRO, as it brings more clients, increases website profits, leverages current traffic, and lowers customer acquisition costs. That being said, the bigger the business, the more it can gain from CRO.

After formulating the hypothesis, we create a copy of a webpage with an introduced change and split the traffic. This way, we can see which version performs better and determine the main focal points.

Every business and ever page of a website is different, which means the duration changes test to test. We run our tests long enough to show significant enough data to choose a winner. This normally requires 2 - 4 weeks.