Branding • Creative • Web dev
** **Our relationship began when they were seeking print ads for local newspapers. After realizing that a modern, digital strategy would be a strong additional channel, we teamed up to find ways to increase leads. Our partnership took off as we focused on optimizing the website, improving social media marketing, and adding a refreshing, modern touch to existing brand materials.
Because the company is a leading local business, our strategy focused on rebranding Rex Glass in a way that was still recognizable to their loyal customers and community. We decided that a 5 year plan for logo development would allow for a smooth transition, meaning it wouldn’t confuse or dissuade customers who are familiar with Rex Glass’ current logo. Another aspect included testing the website to see which elements would drive the most interest, including phone calls and showroom visits.
The site had lots of elements that could be perceived as distracting to people first visiting the page. The website landing page featured a slideshow, testimonials, contact information, and many CTAS, buttons, and links. Additionally, creatives showed Rex Glass products, but not in a way that made value immediately clear.
Now, the website is refreshed and still on-brand, but with much more attention to the user experience and small, valuable details. We’ve added clear visual elements like icons in the hero section so that audiences can easily see that industry expertise and decades of experience set Rex Glass apart. Additionally, we’ve kept inherent brand aspects like colors and typography in line with existing materials so that the new appearance is fresh and vibrant, but not unrecognizable.
System that works
We’ve helped bring in many clients to Rex Glass, particularly through thoughtful design of the website. In the hero section, which users see first, we added clear CTAs and a subscription bar that was visible above the fold. Additionally, we included icons, key benefits, and other visual elements that made Rex Glass’ value immediately clear. Ultimately, a thoughtful yet modern strategy allowed us to connect with the brand’s target audience in a way that was faithful to the original branding and values.