the only 4 Email FLOWS you need

Stop sending emails that your audience ignores. These 4 flows are proven to turn browsers into buyers, recover abandoned carts, and bring back customers.
see the emails in action
“The creative team is smart and scrappy and often delivers out-of-the-box ideas.”
Mackie - CEO Woo More Play
In 2024, we generated
We’ve generated

over $1.1M in EMAIL revenue
for our partners

Welcome Flow = Profit Foundation

Did you know welcome emails have a 68.6% open rate? That’s 3x higher than regular campaigns. The moment someone joins your list, they’re at PEAK INTEREST. This explains why on average welcome flows generate 320% MORE REVENUE from first-time buyers.

Elements of a high-converting email flow 👇
1. Grab Attention Immediately
  • Start with a bold welcome and an irresistible offer (think: 10% OFF).
  • Hook them right away. Make it clear who you are and why they made the right call signing up.
2. Guide Them to Take Action
  • Don’t overcomplicate it. Show them exactly what to do next - shop your bestsellers, redeem their discount, or learn more about your brand.
  • Use ONE clear call-to-action (don’t confuse them).
3. Show Social Proof to Build Trust
  • New subscribers don’t know you yet. Show customer reviews &  highlight press features to build credibility.
  • Add your value props: What makes you different? Why should they choose you?
Open rate: 60.3%
Click rate: 15.7%
Revenue: 15.3% increase
ROI: 209.81%
Open rate: 60.3%
Click rate: 15.7%
Revenue: 15.3% increase
ROI: 209.81%
Open rate: 60.3%
Click rate: 15.7%
Revenue: 15.3% increase
ROI: 209.81%

Wait? Are You Leaving? Let’s Talk Browse Abandonment Flows

We’ve all seen it: someone browses your store, clicks on a product, and leaves—not because they’re not interested, but because THEY GOT DISTRACTED (with an attention span of just 8.25 seconds, who wouldn’t?).

A browse abandonment flow is your friendly nudge: “Hey, remember this? It’s still here for you.” And by the way, 20-30% of these emails turn into sales.

1. Remind Them What They Were Interested In
  • Show the exact product(s) they browsed to jog their memory.
  • Use clean, clear visuals to make it personal and engaging.
2. Add Urgency or Incentives
  • Add a discount, free shipping, or a time-sensitive offer.
  • PRO TIP: You can also stack urgency.
3. Build Trust and Remove Any Doubts
  • Show reviews, benefits, or guarantees to ease hesitation.
  • Reinforce why your product is worth it.
Open rate: 47.3%
Click rate: 6.0%
Revenue: 12.8% increase
ROI: 803.54%
Open rate: 47.3%
Click rate: 6.0%
Revenue: 12.8% increase
ROI: 803.54%

Close Sales With The Checkout Abandonment Flow

Think about it: they found the product, loved it enough to add it to their cart, and even clicked “Checkout.” That’s not interest, it’s INTENT. But for some reason, they didn’t finish their purchase.

Your job with this flow? Make it easy for them to come back.

1. Remind Them Their Cart is Waiting
  • Show the exact product(s) they added to their cart.
  • Use simple, clean visuals to jog their memory.
2. Create Urgency to Act Now
  • Use time-sensitive language like “Your cart will expire in 24 hours” or “Limited stock available.”
  • Could add free shipping or a discount to incentivize even more.
  • PRO TIP: Highlight the benefits of acting now - convenience, exclusivity, or savings.
3. Build Confidence to Remove Hesitation
  • Include customer reviews or testimonials to reinforce trust.
  • Mention guarantees or easy returns to make the decision risk-free.
Open rate: 53.0%
Click rate: 4.7%
Revenue: 5.6% increase
ROI: 492.08%
Open rate: 53.0%
Click rate: 4.7%
Revenue: 5.6% increase
ROI: 492.08%

Long Time No see - Win Back Flows

Customers don’t disappear forever; they just need a reminder that you’re still here. A win back flow is your chance to reconnect, reignite interest, and bring back those lost customers into your community.

Keep this in mind when building these flows:

1. Make It Personal (not creepy)
  • Start with a friendly tone: “We miss you!” or “It’s been a while.” Or something that catches their attention. Think about the owl from Duolingo...
  • Remind them why they loved your brand in the first place.
2. Give Them a Reason to Return
  • Offer an exclusive discount or highlight new arrivals they haven’t seen.
  • Use time-sensitive messaging to create urgency.
  • PRO TIP: Frame the discount as a reward.
3. Highlight What’s New
  • Show new products, features, or updates that might catch their eye.
  • Use visuals to make it engaging and fresh.
Open rate: 59.3%
Click rate: 1.4%
Revenue: 4.9% increase
ROI: 380.15%
Open rate: 53.0%
Click rate: 4.7%
Revenue: 5.6% increase
ROI: 492.08%

Hear It From Our Numbers

+35.7%

Avg. 6-Month Email Revenue

+3.6%

Avg. Campaign Click Rate

+44%

Avg. Campaign Open Rate
If you want to crush Email Marketing

Start with a free 360º audit

The amount of value you’ll receive will put you ahead of 99% of your competitors, if applied...

The amount of value you’ll receive will put you ahead of 99% of your competitors, if applied...

BOOK YOUR FREE CALL TODAY AND LET’S CRUSH EMAIL

We win if you win. And believe us, we love winning.
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