the only 4 Email FLOWS you need

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the only 4 Email FLOWS you need
Stop sending emails that your audience ignores. These 4 flows are proven to turn browsers into buyers, recover abandoned carts, and bring back customers.
see the emails in action“The creative team is smart and scrappy and often delivers out-of-the-box ideas.”
Mackie - CEO Woo More Play
Email Marketing Should Account For
25-35%
of your total revenue.
If your email marketing isn’t generating at least a quarter of your sales, you’re sending customers to your competitors...
In 2024, we generated
We’ve generated
 over $1.1M in EMAIL revenue
for our partners
And now we’re sharing some of our best, most effective email marketing templates.
Welcome Flow = Profit Foundation
Did you know welcome emails have a 68.6% open rate? That’s 3x higher than regular campaigns. The moment someone joins your list, they’re at PEAK INTEREST. This explains why on average welcome flows generate 320% MORE REVENUE from first-time buyers.
Elements of a high-converting email flow 👇
1. Grab Attention Immediately
Start with a bold welcome and an irresistible offer (think: 10% OFF).
Hook them right away. Make it clear who you are and why they made the right call signing up.
2. Guide Them to Take Action
Don’t overcomplicate it. Show them exactly what to do next - shop your bestsellers, redeem their discount, or learn more about your brand.
Use ONE clear call-to-action (don’t confuse them).
3. Show Social Proof to Build Trust
New subscribers don’t know you yet. Show customer reviews &  highlight press features to build credibility.
Add your value props: What makes you different? Why should they choose you?
Open rate: 60.3%
Click rate: 15.7%
Revenue: 15.3% increase
ROI: 209.81%
Open rate: 60.3%
Click rate: 15.7%
Revenue: 15.3% increase
ROI: 209.81%
Open rate: 60.3%
Click rate: 15.7%
Revenue: 15.3% increase
ROI: 209.81%
Wait? Are You Leaving? Let’s Talk Browse Abandonment Flows
We’ve all seen it: someone browses your store, clicks on a product, and leaves—not because they’re not interested, but because THEY GOT DISTRACTED (with an attention span of just 8.25 seconds, who wouldn’t?).
A browse abandonment flow is your friendly nudge: “Hey, remember this? It’s still here for you.” And by the way, 20-30% of these emails turn into sales.
1. Remind Them What They Were Interested In
Show the exact product(s) they browsed to jog their memory.
Use clean, clear visuals to make it personal and engaging.
2. Add Urgency or Incentives
Add a discount, free shipping, or a time-sensitive offer.
PRO TIP: You can also stack urgency.
3. Build Trust and Remove Any Doubts
Show reviews, benefits, or guarantees to ease hesitation.
Reinforce why your product is worth it.
Open rate: 47.3%
Click rate: 6.0%
Revenue: 12.8% increase
ROI: 803.54%
Open rate: 47.3%
Click rate: 6.0%
Revenue: 12.8% increase
ROI: 803.54%
Close Sales With The Checkout Abandonment Flow
Think about it: they found the product, loved it enough to add it to their cart, and even clicked “Checkout.” That’s not interest, it’s INTENT. But for some reason, they didn’t finish their purchase.
Your job with this flow? Make it easy for them to come back.
1. Remind Them Their Cart is Waiting
Show the exact product(s) they added to their cart.
Use simple, clean visuals to jog their memory.
2. Create Urgency to Act Now
Use time-sensitive language like “Your cart will expire in 24 hours” or “Limited stock available.”
Could add free shipping or a discount to incentivize even more.
PRO TIP: Highlight the benefits of acting now - convenience, exclusivity, or savings.
3. Build Confidence to Remove Hesitation
Include customer reviews or testimonials to reinforce trust.
Mention guarantees or easy returns to make the decision risk-free.
Open rate: 53.0%
Click rate: 4.7%
Revenue: 5.6% increase
ROI: 492.08%
Open rate: 53.0%
Click rate: 4.7%
Revenue: 5.6% increase
ROI: 492.08%
Long Time No see - Win Back Flows
Customers don’t disappear forever; they just need a reminder that you’re still here. A win back flow is your chance to reconnect, reignite interest, and bring back those lost customers into your community.
Keep this in mind when building these flows:
1. Make It Personal (not creepy)
Start with a friendly tone: “We miss you!” or “It’s been a while.” Or something that catches their attention. Think about the owl from Duolingo...
Remind them why they loved your brand in the first place.
2. Give Them a Reason to Return
Offer an exclusive discount or highlight new arrivals they haven’t seen.
Use time-sensitive messaging to create urgency.
PRO TIP: Frame the discount as a reward.
3. Highlight What’s New
Show new products, features, or updates that might catch their eye.
Use visuals to make it engaging and fresh.
Open rate: 59.3%
Click rate: 1.4%
Revenue: 4.9% increase
ROI: 380.15%
Open rate: 53.0%
Click rate: 4.7%
Revenue: 5.6% increase
ROI: 492.08%
promotional newsletters
Promotional emails are designed to drive immediate sales with irresistible offers and time-sensitive deals.
1. Why they work:
People LOVE a good deal.
Adding urgency makes it harder for customers to delay or forget.
They create excitement and give customers a reason to act NOW.
2. When to send:
Black Friday, Cyber Monday (or any other big event/holiday).
End-of-season clear-outs.
Or any time you need a revenue boost, fast.
3. Pointers: Keep it simple. Bold headlines, a clear “Buy Now” button, and urgency. Don’t add any unnecessary information.
The New Results:
Click rate: 
240% increase
Revenue: 
294% increase
The New Results:
Click rate: 
240% increase
Revenue: 
294% increase
The New Results:
Click rate: 
240% increase
Revenue: 
294% increase
The New Results:
Click rate: 
240% increase
Revenue: 
294% increase
educational newsletters
Educational newsletters share value-packed insights that teach your audience something useful and build TRUST.
1. Why they work:
They position your brand as the go-to expert in your industry.
They build GOODWILL by solving problems or answering questions.
2. When to use: Use regularly to stay top-of-mind with your audience and NURTURE TRUST over time.
3. Pointers: Start with a compelling question or fact that grabs attention. Focus on actionable advice that ties back to your product. AVOID HARD-SELLING, let the value speak for itself.
The New Results:
Click rate: 
240% increase
Revenue: 
294% increase
The New Results:
Click rate: 
240% increase
Revenue: 
294% increase
The New Results:
Click rate: 
240% increase
Revenue: 
294% increase
announcement newsletters
These emails are perfect for exciting updates, like product launches, events, or big milestones.
1. Why they work:
Sharing updates keeps your brand relevant and exciting.
Builds a connection by making customers feel involved.
Encourages clicks through curiosity and anticipation.
2. When to use: Use before launches, when releasing new arrivals, or celebrating achievements.
3. Pointers:
Hype it up: focus on why this is exciting for your audience.
Tease with previews or sneak peeks before the full reveal.
Use visuals that align with the excitement of the announcement.
The New Results:
Click rate: 
240% increase
Revenue: 
294% increase
The New Results:
Click rate: 
240% increase
Revenue: 
294% increase
product highlight newsletters
Shine a spotlight on a SINGLE PRODUCT, diving into its key benefits and why it’s worth buying.
1. Why they work:
A focused message reduces decision fatigue.
Demonstrating how it solves a problem creates desire.
Features like reviews and ratings build confidence to purchase.
2. When to use: Ideal for introducing bestsellers, new arrivals, or seasonal products.
3. Pointers:
Highlight ONE KILLER BENEFIT, don’t overwhelm with details.
Use STORYTELLING or testimonials to connect emotionally.
Show the product in action with eye-catching visuals.
The New Results:
Click rate: 
240% increase
Revenue: 
294% increase
The New Results:
Click rate: 
240% increase
Revenue: 
294% increase
The New Results:
Click rate: 
240% increase
Revenue: 
294% increase
Hear It From Our Numbers
+35.7%
Avg. 6-Month Email Revenue
+3.6%
Avg. Campaign Click Rate
+44%
Avg. Campaign Open Rate
If you want to crush Email Marketing
Start with a free 360º audit
The amount of value you’ll receive will put you ahead of 99% of your competitors, if applied...
The amount of value you’ll receive will put you ahead of 99% of your competitors, if applied...

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