Watching ad spend go down the drain? Feel like your ads are falling flat? They could be in front of the wrong eyes. Get our exact formula for winning ad strategies and creatives on Meta (Facebook and Instagram) that have led to a 178% average increase in revenue.
get the formulaHere are some of our tried and tested methods across hundreds of ad accounts and over 50M of ad spend to optimize your ad creatives and settings in Facebook Ads Manager. It’s time to finally reach the audience you’ve been after.
To effectively reach your ideal audience, you need to understand what drives them and how to position your product as the best choice.
Go as granular as possible with your customer persona. Don’t just target "older audiences"—think "post-menopausal women 50+ who struggle with dry skin" The more specific you are, the better you can connect with them.
Once you’ve identified your audience, figure out what they want. Are they seeking better results, solving a problem, or fulfilling a deeper need? Knowing this will shape how you communicate with them.
Use tools like Meta Ads Library, AdSpy, and TikTok Creative Center to see what’s working for others and where they fall short.
As a health and wellness brand, you may feel tempted to tell customers about the wonders of your product, but this can easily become a slippery slope, especially with messaging and marketing around “controversial” products.
Always double-check Meta’s advertising guidelines, avoid making claims, and keep users focused on why your product is different from the competition, rather than promising false guarantees or unsupported benefits.
Make sure your ads are tailored to every stage of the funnel and resonate emotionally to drive action. With an average attention span of just 2-3 seconds, it’s crucial to capture attention quickly. Create ads that evoke strong emotions—whether excitement, curiosity, or urgency—to stop the scroll and keep viewers engaged.
Rather than focus on trying to immediately convert first-time audiences, use bold call outs and highlight the key selling points around your product that help your target customer look and feel better.
By showcasing everyday people struggling with similar experiences, or recounting the benefits your product has had, you can enhance credibility while reducing doubt or skepticism.
Create urgency with limited-time promotions and holiday sales, prompting customers to act quickly.
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The amount of value you’ll receive will put you ahead of 99% of your competitors, if applied...
The amount of value you’ll receive will put you ahead of 99% of your competitors, if applied...
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