5x YOUR ROAS with our Master Meta Strategy

Watching ad spend go down the drain? Feel like your ads are falling flat? They could be in front of the wrong eyes. Get our exact formula for winning ad strategies and creatives on Meta (Facebook and Instagram) that have led to a 178% average increase in revenue.

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We absolutely love working with Algofy. Our account manager is sensational: smart, sharp, creative, very knowledgable, responsible, responsive, experienced, super flexible.

Diana | Co-Founder & CEO, BELLA Skin

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🔎 Market Research

To effectively reach your ideal audience, you need to understand what drives them and how to position your product as the best choice.

Here’s how to do it:

Step 1: Know Your Customer

Go as granular as possible with your customer persona. Don’t just target "older audiences"—think "post-menopausal women 50+ who struggle with dry skin" The more specific you are, the better you can connect with them.

Step 2: Understand Their Desires

Once you’ve identified your audience, figure out what they want. Are they seeking better results, solving a problem, or fulfilling a deeper need? Knowing this will shape how you communicate with them.

Step 3: Consider Their Awareness Stage

Unaware: Educate them.
Problem-aware: Show you understand their pain.
Solution-aware: Position your product as the best choice.
Product-aware: Highlight why your product stands out.
Most aware: Ready to buy—offer a strong call to action or incentive.

Step 4: Analyze the competition

Use tools like Meta Ads Library, AdSpy, and TikTok Creative Center to see what’s working for others and where they fall short.

📌 PRO TIP: Be sure to review Meta’s advertising guidelines

As a health and wellness brand, you may feel tempted to tell customers about the wonders of your product, but this can easily become a slippery slope, especially with messaging and marketing around “controversial” products.

Always double-check Meta’s advertising guidelines, avoid making claims, and keep users focused on why your product is different from the competition, rather than promising false guarantees or unsupported benefits.

✨ Content Creation

Match Your Content to Your Funnel

Make sure your ads are tailored to every stage of the funnel and resonate emotionally to drive action. With an average attention span of just 2-3 seconds, it’s crucial to capture attention quickly. Create ads that evoke strong emotions—whether excitement, curiosity, or urgency—to stop the scroll and keep viewers engaged.

Top of Funnel

Focus on

Pain Points

Solution to a Problem

Rather than focus on trying to immediately convert first-time audiences, use bold call outs and highlight the key selling points around your product that help your target customer look and feel better.

Middle of Funnel

Focus on

Testimonials

Social Proof

Promo/Discount

By showcasing everyday people struggling with similar experiences, or recounting the benefits your product has had, you can enhance credibility while reducing doubt or skepticism.

Bottom of Funnel

Focus on

Urgency

Promo/Sale

Create urgency with limited-time promotions and holiday sales, prompting customers to act quickly.

Top of Funnel

Focus on

Pain Points

Solution to a Problem

Middle of Funnel

Focus on

Testimonials

Social Proof

Promo/Discount

By showcasing everyday people struggling with similar experiences, or recounting the benefits your product has had, you can enhance credibility while reducing doubt or skepticism.

Bottom of Funnel

Focus on

Urgency

Promo/Sale

Create urgency with limited-time promotions and holiday sales, prompting customers to act quickly.

Funnel Strategy Creative Breakdown

(TOF)

Top of Funnel

(MOF)

Middle of Funnel

(BOF)

Bottom of Funnel

Pain Points

✅

Problem/Solution

✅

Competitor Comparison
(Us vs Them)

✅

Testimonials

✅

Urgency

✅

Promos

✅

Social Proof

✅

Tailor Your Ads to Your Customer Persona

After researching your market, you’ll be able to tell what types of ads your audience wants. Create your assets and tailor them toward a specific customer. Small differences in your audience’s circumstances or pain points can lead to big differences in the end deliverable.

👉🏻 Be sure to check out our all-new resource on creating top-tier ads for health and wellness brands that convert.

📌 PRO TIP: The smaller your audience, the more ad variations you’ll need

If your reach is limited due to being a new company, having a niche product, or targeting a premium audience, it's crucial to have plenty of ad variations.

Since your budget and impressions will be focused on a smaller audience, they’ll likely see your ads multiple times. A variety of designs helps prevent ad fatigue.

🎯 Distribution

Go Broad if Your Wording Is on Point

Meta can optimize your ad combinations to target different customer personas by automatically testing headlines, copy, and creatives. While the platform handles optimization, your ad copy should clearly distinguish between personas.

👑 Broad targeting is king because:

Smarter Algorithms

Meta’s algorithm now better predicts who will convert, even with a broad audience.

Wider Reach

Starting broad helps the algorithm refine and find the most relevant users.

Cost-Effective

Broad targeting reduces competition, lowering ad costs while Meta optimizes delivery.

📌 Even with broad targeting, make sure your ad creative speaks directly to your intended audience by using audience callouts and specific keywords that resonate with them.

Dive Into Demographics, Interests, and Behaviors for Narrow Marketing and Niche Products

Meta Ads Manager allows you to fine-tune targeting for older accounts with a lot of data points, especially useful for retargeting ads. For example, when targeting anglers interested in catfish, you can further refine the audience by focusing on those with top-tier fishing gear preferences. The 'Exclude' option helps eliminate irrelevant groups, like casual hobbyists, ensuring your ads reach serious anglers.

ATTENTION: This level of detailed targeting is only recommended for mature accounts with sufficient data and is not advised in most cases for newer accounts or campaigns.

📌 Remember, your audience may surprise you. Use Google Analytics to find exactly who is visiting your site, what device they’re using, and what products they’re looking at. This will help build a clearer idea of who your audience is in real time, not just relying on the on-paper persona.

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5x YOUR ROAS with our Master Meta Strategy

🔎 Market Research

✨ Content Creation

Funnel Strategy Creative Breakdown

(TOF)

(MOF)