Increased conversion rate by +114%  | +191% Revenue Per User
“Their comprehensive digital strategies have significantly boosted our sales, helping us sell thousands of machines and achieve remarkable growth. They are an invaluable partner in our digital marketing efforts.”
Reuben - CEO Geyser Systems

Meet The Odds

45%

leave a site quickly without engaging

80%

of shopping carts are abandoned

1.62%

AVG conversion rate

You get the point... odds are against you BIG time.

The Product Page framework generating $ millions in revenue👇🏻

Sections that Convert

Now let's break this down into two sections: Above the Fold and Below the Fold. We’ll go through the elements and explain each change and how it impacted the website.

Elements of a Killer Above The Fold (ATF)

On AVG. 84% of people never scroll past the first screen

Elements of a Killer Above The Fold (ATF)

On AVG. 84% of people never scroll past the first screen
Limited Pre-Order Offer Banner

Creates urgency by encouraging quick action to secure a discount; adding a time-sensitive banner like this can immediately capture attention and push customers to act fast on deals or pre-orders, in this case.

Add Trust Badges if Applicable

Water Quality Score Badge: Shows credibility by displaying a high water quality score; including a score like this builds trust, making customers feel confident about product quality.

Almost 9 in 10 (88% of) adult consumers around the world say that trust is an important consideration when they buy a brand.

Product Image with Lifestyle Thumbnails

Highlights the main product with lifestyle context, offering a balanced view. You can use a main product shot alongside lifestyle images to show both form and function.

67% of consumers say that the quality of a product image is "very important" in selecting and purchasing a product., so make sure you invest in some professional product pictures.

Reviews Rating + Hyperlink

Ratings and reviews can increase conversion rates by up to 270%​. So make sure you place them somewhere visible. In this example you can see that we opted for the above title space, for clear visibility and trust building.

Price Display with Discount and Savings

Here, we’ve used price anchoring, showing the original price next to the discounted one creates a reference point, making the current offer feel like an even better deal.

STAT: Studies show that price anchoring can lift conversions by up to 23%.

Quick Benefits Summary

A short, benefit-focused description (here you can include your value proposition) combined with icons and brief bullet points highlights the key perks fast.

This setup keeps it easy to scan, letting customers understand what they’ll gain without needing to read too much.

Remember: People don’t like reading.

Clear CTA

Make sure your CTA is clear and straight to the point. The rule of thumb is that you should use one CTA per page. The goal is to not confuse customers and keep the process simple & focused.

After
Before
eCommerce is a game of numbers. 
The more we incorporate small yet impactful elements, the better we can leverage our existing traffic.
Each element, no matter how small, contributes to the overall success of your page.
Now that we've set up the above the fold, let's move to below the fold.

Elements of a Killer Below The Fold (BTF)

Elements of a Killer Below The Fold (BTF)

Diving deeper into details 👀 It’s not just about selling a product; it’s about joining a mission.
Countdown Timer

Creates urgency by showing that the offer is time-sensitive, pushing visitors to act quickly. Add a timer for limited deals or pre-orders to drive immediate engagement.


PRO TIP: You can stack urgency elements such as time urgency (timer), stock urgency (counter), however be mindful that if done in a non-professional manner it may look scammy.

Exclusive Perks Section

List enticing benefits like “20% Off Filters for Life,” “Exclusive Invite,” and “Early Access,” which add value and make buyers feel part of an exclusive club

20% OFF filters for life - combats price sensitivity
Exclusive invite - makes customers feel special
Early access - taps into that innovator customer spirit

Collapsible Sections for Key Info

To keep the page clean and prevent info overload, we used collapsible sections for important details like shipping info, what’s included, and product specs.

This way, customers can easily find what they need without feeling overwhelmed.

Customer Testimonial

Adding a 5-star customer testimonial builds credibility right away and reassures potential buyers.

You can place a positive customer review with a high rating near the top of the page to to make new visitors more comfortable with the purchase.

How It Works Section + “Featured In” Trust Signals

Here we’re breaking down the unique process behind Spout in simple, easy-to-digest steps, helping visitors quickly understand why this product is different.

Featuring recognition from Fast Company further boosts credibility, positioning Spout as innovative and cutting-edge.

After
Before

Elements of a Killer Below The Fold (BTF)

Elements of a Killer Below The Fold (BTF)

70% of consumers trust reviews and endorsements.
Reviews Carousel = More Trust

PRO TIP: Make sure you choose only the most powerful reviews and also with different angles.

For example: Here one can be about money saving, another one about the aesthetics and ease of use and another can be about water purity. 


More angles = casting a wider net at first.

Us vs Them + Lab Report

This comparison table gives visitors an instant visual of Spout’s advantages over alternatives, making it easy to see why Spout stands out.

Including a lab report link reinforces trust by backing claims with data, adding credibility to the product.

Lab report = legit authority = dismantle objections

After
Before

Elements of a Killer Below The Fold (BTF)

Elements of a Killer Below The Fold (BTF)

87% of consumers will purchase a product because a company advocated for an issue they cared about.
This section showcases your product's positive environmental impact, building trust and connection with eco-conscious customers.
User Video Section

This section uses real user videos to build trust by showing authentic experiences with the product, making it more relatable and credible.

PRO TIP: ADD A CTA EVERY 3-4 SECTIONS KEEPING THE BUYING INTENT TOP OF MIND.

Usability Map

Displaying a humidity map alongside specific operational details reassures customers that Spout is likely to work in their home and helps avoid disappointment in unsuitable regions.

To apply this to your store, include a simple, visual guide about where or how your product performs best, reducing confusion and returns while building customer trust.

After
Before

Elements of a Killer Below The Fold (BTF)

Elements of a Killer Below The Fold (BTF)

Press Mentions

If you have media mentions, showcase them to leverage external validation—it's a subtle yet powerful nudge for conversions by letting third-party credibility reinforce your brand's message.

Frequently Asked Questions

Use this section to address any questions your customers may have about your product. This is your chance to combat their fears and objections.

Use this section to address any questions your customers may have about your product. This is your chance to combat their fears and objections.

After
Before

High-Level Testing Framework

But, this isn’t just about setting up your product page once and forgetting about it.
It's about constant optimization and testing.
Here’s what you need to focus on to maximize conversions and drive sales:

Test, Test, Test = Success

Track how users interact with your product page, pinpointing which sections hold their attention and where they drop off. It’s essential for understanding overall user flow and identifying potential issues.
See More
Heatmaps and session recordings are your best friends for understanding user experience. Microsoft Clarity lets you see exactly where your visitors are clicking, scrolling, and getting stuck.
See More
For A/B testing and optimization, Convert.com is a powerhouse. Test different versions of your product page to see what drives the best conversions, and continually refine your page based on data-driven insights.
See More

Testing Framework

DETERMINE KEY METRIC TO IMPROVE

CREATE HYPOTHESES

RUN A/B
TESTS

ANALYZE AND REITERATE

By following this framework - spotting the key metrics, crafting smart hypotheses, running those crucial tests, and then analyzing and iterating - you’ll be on your way to turning your product page into a powerhouse.

Product Page Checklist

You've made it. Armed with this information, you're prepared to create a product page that can generate millions of dollars in sales. But remember: Information is worth nothing without execution.

This is the checklist you must follow

Above the Fold

  • High-Contrast Offer Banner
  • Trust Badges
  • High-Quality Visuals
  • SEO Optimized Title and Description
  • Reviews Rating Clearly Displayed
  • Pricing Using Price Anchoring
  • Pricing and Model Options
  • Call to Action (CTA)

Below the Fold

  • Urgency Element (Counter/Timer)
  • Exclusivity Section
  • Collapsible Detailed Info
  • Testimonials + Featured In
  • How It Works
  • Comparison Chart + Report (if applicable)
  • UGC Section
  • FAQ Section
  • Newsletter Sign-Up

Pro Tips

  • Write Benefit-Driven Copy
  • Match Your Copy with Your Target Audience
  • Optimize for Mobile
  • Use a Consistent CTA every 2-3 sections
  • Utilize Scarcity and Urgency
  • Ensure Fast Load Times
  • Add Before & Afters in the Product Pictures
This checklist ensures you've covered all the critical elements to maximize conversions and sales.

Let the Numbers do the Talking

+20%

Avg. CVR increase per A/B test

18%

Average Order Value

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