Creates urgency by encouraging quick action to secure a discount; adding a time-sensitive banner like this can immediately capture attention and push customers to act fast on deals or pre-orders, in this case.

Water Quality Score Badge: Shows credibility by displaying a high water quality score; including a score like this builds trust, making customers feel confident about product quality.

Almost 9 in 10 (88% of) adult consumers around the world say that trust is an important consideration when they buy a brand.

Highlights the main product with lifestyle context, offering a balanced view. You can use a main product shot alongside lifestyle images to show both form and function.

67% of consumers say that the quality of a product image is "very important" in selecting and purchasing a product., so make sure you invest in some professional product pictures.

Ratings and reviews can increase conversion rates by up to 270%​. So make sure you place them somewhere visible. In this example you can see that we opted for the above title space, for clear visibility and trust building.

Here, we’ve used price anchoring, showing the original price next to the discounted one creates a reference point, making the current offer feel like an even better deal.

STAT: Studies show that price anchoring can lift conversions by up to 23%.

A short, benefit-focused description (here you can include your value proposition) combined with icons and brief bullet points highlights the key perks fast.

This setup keeps it easy to scan, letting customers understand what they’ll gain without needing to read too much.

Remember: People don’t like reading.

Make sure your CTA is clear and straight to the point. The rule of thumb is that you should use one CTA per page. The goal is to not confuse customers and keep the process simple & focused.

List enticing benefits like “20% Off Filters for Life,” “Exclusive Invite,” and “Early Access,” which add value and make buyers feel part of an exclusive club
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20% OFF filters for life - combats price sensitivity
Exclusive invite - makes customers feel special
Early access - taps into that innovator customer spirit

To keep the page clean and prevent info overload, we used collapsible sections for important details like shipping info, what’s included, and product specs.

This way, customers can easily find what they need without feeling overwhelmed.

Adding a 5-star customer testimonial builds credibility right away and reassures potential buyers.

You can place a positive customer review with a high rating near the top of the page to to make new visitors more comfortable with the purchase.

Here we’re breaking down the unique process behind Spout in simple, easy-to-digest steps, helping visitors quickly understand why this product is different.

Featuring recognition from Fast Company further boosts credibility, positioning Spout as innovative and cutting-edge.

PRO TIP: Make sure you choose only the most powerful reviews and also with different angles.

For example: Here one can be about money saving, another one about the aesthetics and ease of use and another can be about water purity. 


More angles = casting a wider net at first.

This comparison table gives visitors an instant visual of Spout’s advantages over alternatives, making it easy to see why Spout stands out.

Including a lab report link reinforces trust by backing claims with data, adding credibility to the product.

Lab report = legit authority = dismantle objections

This section uses real user videos to build trust by showing authentic experiences with the product, making it more relatable and credible.

PRO TIP: ADD A CTA EVERY 3-4 SECTIONS KEEPING THE BUYING INTENT TOP OF MIND.

Displaying a humidity map alongside specific operational details reassures customers that Spout is likely to work in their home and helps avoid disappointment in unsuitable regions.

To apply this to your store, include a simple, visual guide about where or how your product performs best, reducing confusion and returns while building customer trust.

If you have media mentions, showcase them to leverage external validation—it's a subtle yet powerful nudge for conversions by letting third-party credibility reinforce your brand's message.

Use this section to address any questions your customers may have about your product. This is your chance to combat their fears and objections.

Use this section to address any questions your customers may have about your product. This is your chance to combat their fears and objections.