More than half of shoppers start product searches on Amazon, while 42% begin on Google, according to JungleScout. 

Are you visible on both?

No?

You’re invisible to a huge chunk of your market.

Multi-channel customers spend more and convert more than single-channel shoppers. In fact, McKinsey suggests that retail consumers who shop across multiple channels spend 4X more annually than those who stick to one.

The takeaway is clear: brands that blend Amazon SEO and Google Ads are pulling ahead, leaving disconnected competitors behind.

The Cross-Channel Imperative: Meet Your Customers Everywhere

On average, a shopper uses six different channels before hitting the “buy” button. This means your potential customer might: 

• Discover a product on Google 
• ead reviews on an industry blog 
• ompare prices on Amazon, 
• heck social media for recommendations 

An effective multi-channel strategy ensures you’re present at each of these steps. The payoff for mastering this is enormous: marketers running campaigns on three or more channels see a 494% higher order rate than those on only one channel. Companies with strong omnichannel engagement also retain up to 89% of their customers, versus just 33% retention for those with weak multi-channel strategies. 

In other words, a cohesive presence across platforms isn’t just a nice-to-have – it’s what separates today’s market leaders from those falling behind.

Don’t let your brand fall into the single-channel trap. Whether you’re in fashion, electronics, or wellness, your audience is constantly switching between Google searches and Amazon browsing. Embracing a multi-channel approach captures these wandering customers wherever they go. Next, we’ll dive into two powerhouse channels – Amazon and Google – and how merging their strengths can dramatically amplify your marketing impact.

Rank Higher with Amazon SEO and Transform Visibility into Sales

When it comes to product search, Amazon SEO  is about making sure your products appear at the top of results when shoppers search on Amazon. Why is this critical? Consider that 56% of consumers start their product searches on Amazon, ahead of any other site. And once they’re on Amazon, most purchases come from organic search visibility: a whopping 90% of all product views on Amazon come from search results, not sponsored ads. 

If your listing isn’t ranking well, it’s practically invisible – especially given that the vast majority of Amazon shoppers never click past the first page of results.

Achieving and maintaining such prime placement is a constant battle, as Amazon’s marketplace grows more crowded by the day. If the intricacies of Amazon SEO feel overwhelming, you’re not alone. This is a common area where many brands turn to experts for help. Partnering with a specialized marketing agency can ensure your Amazon listings are fully optimized and continuously adjusted to algorithm changes, all while you focus on your core business. It’s like having an experienced co-pilot to navigate the ever-changing Amazon ranking system so you can own the digital shelf.

Having a strong presence on Amazon is crucial, but it’s only half the battle. What about the shoppers who don’t start on Amazon, or those researching more generally? 

Google Ads Help Customers Find You Before They Reach Amazon Marketplace

Google Ads gives you access to the world beyond the Amazon ecosystem. Google processes billions of product-related queries – everything from “best running shoes 2025” to “affordable home office chair” – and those are opportunities to introduce your brand or product. 

Shoppers Start on Google, Not Amazon

According to Drip, 68% of online consumers turn to Google for information while shopping for a specific product. These are users looking up reviews, how-to guides, or price comparisons on Google’s search engine before they decide where to buy.

With Google Ads, you can place your brand front and center in those search results, precisely when a potential customer is looking for something you offer. For instance, a wellness brand could use Google Search ads or Shopping ads to appear when someone searches for “vitamin C serum benefits” or “best organic supplements” – catching the interest of shoppers who are in research mode. Even if the final sale happens on Amazon, that initial touchpoint on Google is critical for shaping the customer’s path. 

Google Ads excels at top-of-funnel awareness and mid-funnel consideration. You can: 

• Educate buyers before they hit Amazon
• Highlight your unique value 
• Direct traffic to your preferred point of sale (whether that’s your site or Amazon page)

It’s not just about visibility. It’s about influence—guiding a shopper’s decision before they even think to scroll on Amazon.

Protect Your Brand & Maximize ROI

Google is also crucial for brand defense and visibility. When people search for your product or brand name, you want to be the one they see, not a competitor or reseller. Owning your branded search terms keeps you in control of the customer experience.

And if you’re a newer brand? Google Ads can rapidly build awareness that would take much longer via organic SEO alone.

Managing effective Google campaigns requires skill – from selecting the right keywords and match types to crafting compelling ad copy and optimizing landing pages. It’s a lot to juggle, especially while also tending to Amazon’s performance. This is where Algofy can help fine-tune bids, keywords, and targeting on Google Ads to squeeze the most ROI from your budget, ensuring that every Google click complements your other channels. The goal is to extend your reach to every potential customer who isn’t actively browsing Amazon – because those shoppers matter just as much.

Integration Means More Sales: The Multiplier Effect of Amazon SEO and Google Ads

Executing Amazon and Google strategies in isolation can drive results, but the real magic happens when you merge these two into a synchronized, multi-channel offensive. By aligning your Amazon SEO efforts with your Google Ads campaigns, you create a sum greater than its parts. Here’s how this combined approach boosts your impact:

Amplified Visibility at All Stages

Shoppers often zigzag through platforms. With a dual Amazon–Google presence, you can engage them at any point in their journey. For example, a customer might discover your product via a Google Ad, and then later search for it on Amazon to check reviews and Prime shipping. If you’ve done your job, your product will shine in both places, reinforcing the customer’s interest with each encounter. This one-two punch can dramatically increase conversion likelihood through repeated exposure and consistent messaging.

Cross-Channel Trust and Brand Consistency

Being active on multiple channels lends credibility. A shopper who sees your brand both on Google and on Amazon will perceive you as more established. They can gather information on Google (perhaps reading a blog post or product comparison you’ve promoted) and then find a robust, well-reviewed listing on Amazon. This consistency builds trust. In industries like fashion or wellness where brand story matters, you might use Google Ads to highlight lookbooks, tutorials, or your brand’s ethos, while your Amazon page focuses on customer ratings and convenience. Together, these paint a fuller picture that can persuade choosy customers.

Data Insights and Keyword Leveraging

An integrated strategy lets you share insights between channels. The search terms that convert well on Amazon (gleaned from your Amazon advertising reports or simply high-ranking keywords) can inform your Google Ads keyword targeting – you know those terms have purchase intent, so why not also bid on them on Google? Conversely, Google Ads (and Google Analytics) can reveal which search queries or ad messages resonate with your audience; you can then weave those keywords or angles into your Amazon listings. This cross-pollination ensures you’re not flying blind on either platform. Essentially, Amazon and Google can serve as each other’s testing grounds to optimize messaging and targeting.

External Traffic Boosts Amazon Rank

Perhaps one of the most potent (and lesser-known) synergies is how external traffic influences Amazon’s algorithm. When you drive outside traffic – say, via Google Ads – to your Amazon product page and it results in a sale, Amazon takes notice. Those external sales can actually boost your product’s organic ranking on Amazon (since Amazon loves seeing products that draw shoppers to their site). Amazon has even formalized this incentive through its Brand Referral Bonus program, which offers sellers an average of 10% credit on sales that come from off-Amazon marketing channels. In other words, Amazon rewards you for sending it to customers. By using Google Ads to funnel high-intent shoppers to Amazon, you not only get immediate sales but also improve your future Amazon SEO standing – a powerful feedback loop.

Maximized ROI and Coverage

With a merged approach, you can allocate budgets more strategically and avoid diminishing returns in any single channel. For instance, if Amazon ad costs for a certain keyword become too high, you might scale up Google Ads for that keyword (perhaps driving to your own site where margins are better) or vice versa. The flexibility to shift focus while maintaining overall visibility means more sales for the same spend. It’s a balancing act – one a coordinated strategy handles with ease.

Make the Most of Multi-Channel Marketing

Pulling off this seamless integration does require careful planning and expertise. The payoff, though, is a true multi-channel powerhouse: you capture shoppers who would otherwise slip through the cracks when jumping between platforms. 

If this sounds complex to implement, that’s because it is – which is exactly why many savvy retailers enlist Algofy to orchestrate this cross-channel symphony.

Ready to capitalize on an integrated Amazon + Google strategy? Contact Algofy today – our marketing agency unites Amazon SEO and Google Ads to drive exceptional ROI for your business.