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The financial advertising landscape is known for being fiercely competitive, and by partnering with Algofy, 8020 Consulting aimed to stand out and succeed in this challenging environment.
8020 wanted to gain a competitive advantage in the market, leveraging Algofy's expertise and technology in online advertising in doing so. The objective of the partnership was to improve 8020's online visibility, reach more customers, and ultimately increase its market share in the financial advertising sector.
For 8020 Consulting, we implemented a robust strategy focused on increasing market share and advertising efficiency. We began by evaluating & adjusting spend allocation based on lead quality and service prioritization. We analyzed low-medium competition keywords in the finance industry with high relevance and allocated spending to drive quality leads. Additionally, we promoted brand awareness by running display ads through reputable publications such as Forbes and Business Insider. These tactics aimed at establishing 8020 as a leader in the financial advertising industry and driving growth.
System that works
Acquiring leads in the financial industry can be challenging due to high CPCs paired with low search volumes. To overcome this challenge, we utilized an approach that combines detailed keyword research and thorough lead tracking. This ensured that 8020's ad spend was directed toward the right users, resulting in a more effective and efficient lead acquisition. With this approach, we have been able to help 8020 Consulting navigate the difficulties of the financial industry.