8020
8020 Consulting is a team powered by technical expertise and energy that addresses a range of financial projects for clients ranging from Fortune 50 companies to middle-market and venture-backed firms.
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+68%
Traffic
+40%
Leads
+184%
CTR
The Beginning
The financial advertising landscape is known for being fiercely competitive, and by partnering with Algofy, 8020 Consulting aimed to stand out and succeed in this challenging environment.
8020 wanted to gain a competitive advantage in the market, leveraging Algofy's expertise and technology in online advertising in doing so. The partnership aimed to improve 8020's online visibility, reach more customers and ultimately increase its market share in the financial advertising sector.
Our Strategy
For 8020 Consulting, we implemented a robust strategy focused on increasing market share and advertising efficiency. We began by evaluating & adjusting spend allocation based on lead quality and service prioritization. We analyzed low-medium competition keywords in the finance industry with high relevance and allocated spending to drive quality leads. Additionally, we promoted brand awareness by running display ads through reputable publications such as Forbes and Business Insider. These tactics aimed at establishing 8020 as a leader in the financial advertising industry and driving growth.
Before
Before
Women
Men
System that works
Acquiring leads in the financial industry can be challenging due to high CPCs paired with low search volumes. To overcome this challenge, we utilized an approach that combines detailed keyword research and thorough lead tracking. This ensured that 8020's ad spend was directed toward the right users, resulting in a more effective and efficient lead acquisition. With this approach, we have been able to help 8020 Consulting navigate the difficulties of the financial industry.
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