BlackStrap is a rider-owned and operated brand that strives to set the standard in innovative clothing and outdoor gear through ski, snowboard & outdoor balaclavas, facemasks, and base layers for supreme protection from the elements.
Google Ads • Social Ads • Creative • CRO
Blackstrap experienced a strong 2020 with its Civil Mask product line of facemasks due to the pandemic. However, it wanted to build off this success by expanding and selling more of its snow and summer assortment.
Algofy had the task of making BlackStrap stand out among companies like Buff, Burton, and Bula - brands with a long-term market presence in a competitive niche.
Implemented a segmented non-branded keyword strategy.
Increased visibility and focused on top-converting SKUs.
A/B tested images and landing pages to determine maximum profitability.
Conducted seasonality planning and market trends analysis.
Introduced CRO strategies to increase conversion rate.
Leveraged structured creative and outdoor lifestyle audience testing.
Original ads have an outdoors feel and the photography is of high quality, but it's lacking scroll-stopping features.
Here we added scroll-stopping features, such as a 3D effect and snow effects. We also highlighted the product name itself at the top.
System that works
Conversion Rate Optimization is one of the most effective and comprehensive strategies that enable companies to gain an understanding of consumer behavior and make the most appropriate decision according to it. By implementing CRO, we improved the ad strategy and maximized its impact, which ultimately led to an increased conversion rate and added revenue.