Blackstrap
BlackStrap is a rider-owned and operated brand that strives to set the standard in innovative clothing and outdoor gear through ski, snowboard, andoutdoor balaclavas, facemasks, and base layers for supreme protection from the elements.
Google Ads • Social Ads • Creative • CRO
+43%
Traffic
+49%
Revenue
+57%
Transactions
The Beginning
Blackstrap experienced a strong 2020 with its Civil Mask product line of facemasks due to the pandemic. However, it wanted to build off this success by expanding and selling more of its snow and summer assortment.
Algofy had the task of making BlackStrap stand out among companies like Buff, Burton, and Bula - brands with a long-term market presence in a competitive niche.
Our Strategy
We began by implementing a segmented non-branded keyword strategy, enhancing targeting precision and broadening reach. Our efforts prioritized increasing visibility and directing attention to top-converting SKUs, optimizing sales performance. Employing A/B testing methodologies for images and landing pages allowed us to identify and capitalize on opportunities for maximum profitability. Furthermore, we conducted thorough seasonality planning and analysis of market trends, enabling strategic adjustments to align with consumer preferences and demand fluctuations. Introducing Conversion Rate Optimization (CRO) strategies, we systematically enhanced the conversion rate, maximizing the effectiveness of marketing initiatives. Additionally, we leveraged structured creative approaches and conducted audience testing focused on outdoor lifestyle preferences, refining targeting for optimal engagement and resonance with the target demographic.
Before
While the original images were of high quality, they lacked the captivating elements necessary to halt scrolling in today's fast-paced digital landscape.ut
To address this, we introduced scroll-stopping features like a 3D effect and snow effects. Additionally, we placed the product name prominently at the top. These simple enhancements significantly improved clarity and visual engagement, revitalizing an existing asset.
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Before
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Men
System that works
Conversion Rate Optimization (CRO) is one of the most effective and comprehensive strategies that enable companies to gain an understanding of consumer behavior and make the most appropriate decision according to it. By implementing CRO, we improved the ad strategy and maximized its impact, ultimately leading to an increased conversion rate and added revenue.
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