Aquaglide
Aquaglide is a brand specializing in inflatable water sports and recreational products. Founded in 1995, Aquaglide designs and manufactures a wide range of inflatable kayaks, paddleboards, boats, and accessories for water-based activities.
Known for its durable, high-quality materials and innovative designs, Aquaglide caters to both recreational users and professional athletes. Its products are popular among water sports enthusiasts, offering versatility, portability, and ease of use for activities such as kayaking, paddleboarding, and floating.
CRO
10%
Conversion Rate
29%
ARPU
The Beginning
We began working with Aquaglide, a Central Oregon-based company, when they experienced decreased conversion rates on their existing traffic. We saw an opportunity to help a brand that produces products our team uses daily to increase their online revenue.
Our Strategy
Our strategy with Aquaglide focused on improving website navigation and enriching brand-related content. We optimized the website with clear headings, CTAs, and navigation links to guide customers to product pages efficiently. Additionally, we added more local and outdoor-related content to enhance the brand's mission. These enhancements led to quick improvements in CVR and APRU.
Before
Before
Women
Men
System that works
The strategy implemented with Aquaglide underscored the importance of prioritizing the customer journey by optimizing website usability and enriching content. Through clear headings, calls-to-action, and improved navigation, customers could navigate the website effortlessly, leading to increased product visibility and higher conversion rates. Additionally, incorporating brand-focused and outdoor-related content fostered stronger customer connections, enhancing brand perception and engagement. The strategy's success was evidenced by rapid improvements in conversion rates and average revenue per user, highlighting the significance of aligning website enhancements with customer needs and brand identity.
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