TravelPerk

TravelPerk

TravelPerk is an all-in-one platform for booking and handling corporate flights, hotels, trains, and cars. It’s an innovative company that provides trip and expense management services for businesses by automating spending limits and travel policies.

Services

Creative • Social Ads • Google Ads

+123%

SQLs

+93%

Ad Spend

+204%

CTR

The Beginning

Selling business travel solutions at the height of the 2020 pandemic was no easy task, which is why TravelPerk reached out to Algofy. The brand's main goal was to increase leads and maintain profitable visibility by improving impression share against competitors.

Our Strategy

We helped TravelPerk focus budget allocation and optimization based on MQL and SQLs down-funnel rather than the initial touch-point leads.

We leveraged this data to concentrate on top-converting keywords. However, the account faced a poor Quality Score on top keywords, which increased the cost and lowered the impression share.

Thus, we had to test different landing pages and ad copies to create the most relevant experience for users.

Eventually, we divided the non-branded campaigns into different themes depending on how customers searched for the product. This provided overall better alignment on intent, ad copy, and landing pages, consequently increasing CTR, Conversion Rate, and Quality Score.

Before

Before
After

Before

Women

Men

Women
Before
Men
After

System that works

Prior to scaling advertising, it's critical to be aligned on KPIs and optimize based on the right metrics. Throughout a long customer journey with multiple touchpoints, certain keyword themes might show some of the best initial conversion costs but demonstrate the worst performance on your most important metric. Thus, all marketing tactics should be laser-focused on the ultimate KPI.

TravelPerk

TravelPerk is an all-in-one platform for booking and handling corporate flights, hotels, trains, and cars. It’s an innovative company that provides trip and expense management services for businesses by automating spending limits and travel policies.

Services

Creative • Social Ads • Google Ads

The Results? Success by the Numbers

+123%

SQLs

+93%

Ad Spend

+204%

CTR

The Beginning

Selling business travel solutions at the height of the 2020 pandemic was no easy task, which is why TravelPerk reached out to Algofy. The brand's main goal was to increase leads and maintain profitable visibility by improving impression share against competitors.

Our Strategy

We helped TravelPerk focus budget allocation and optimization based on MQL and SQLs down-funnel rather than the initial touch-point leads.

We leveraged this data to concentrate on top-converting keywords. However, the account faced a poor Quality Score on top keywords, which increased the cost and lowered the impression share.

Thus, we had to test different landing pages and ad copies to create the most relevant experience for users.

Eventually, we divided the non-branded campaigns into different themes depending on how customers searched for the product. This provided overall better alignment on intent, ad copy, and landing pages, consequently increasing CTR, Conversion Rate, and Quality Score.

Before
After

System That Works

Molyneaux previously had a piecemeal and broad-strokes strategy. Bringing all digital and print activities under one roof with Algofy allowed them to be granular on specific tactics on creative assets, ad targeting, website, and email, while also being cohesive throughout their 360° of marketing.

Since we hired Algofy less than a year ago, we have doubled our sessions and engagement and lowered our conversion costs. We track performance and engagement metrics, and Algofy has delivered on both.

Pat
CEO of Molyneaux
moonfab
moonfab
moonfab

Your Partners in Building Unbreakable Brands

I’ve always been passionate about building brands that last. Starting with Algofy, where we’ve driven over $1B in revenue for clients through a blend of data-driven strategy and creative precision. To broaden our scope, I launched Hoot and a Half and TVRBO, a creative studio and CRO agency built to support long-term growth across all channels.

Our 360° ecommerce growth system, honed through our own brands like Moon, which we scaled from Kickstarter to a 7-figure business, has become a proven formula for sustainable success.

Bret Thompson
Founder

I’ve spent over a decade helping brands find real success on Amazon, working hands-on with ad campaigns that drive growth where it counts. When I teamed up with Bret to co-found Algofy, we set out to build a 360° agency that could do more than just manage accounts.

Since then, we’ve launched over 50,000 products and generated over $100M in annual revenue for our clients. For me, it’s all about digging into the details, understanding Amazon’s algorithms, fine-tuning strategies, and working closely with brands to make the platform work for them in a way that lasts.

Charlie Becker
Founder

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The Formula Behind  $1 Billion+ in Ad Sales

On average, only 3% of people are ready to buy when they meet your brand. Our system is designed to capture and nurture that remaining 97% with a funnel that qualifies and re-engages leads through strategic retargeting.

To increase your profitability at every step

To increase your profitability at every step

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To increase your profitability at every step

To date, we’ve helped our clients achieve over $1 billion in ad sales.

Industry experts

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Algofy’s proven strategy works across all industries, and we take it up a notch by focusing on a select set of verticals that we care about.
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