Baby Sleep Brand
For almost 30 years, the Brand* has been on a mission to bring innovative products to market that make sleep safer for babies and easier for their parents.
*We are not able to include the brand's name due to an active NDA.
Amazon
+21%
Traffic
+14%
Revenue
+15%
ROAS
The Beginning
After several years of growth on Amazon, becoming one of the top brands in the baby category on the platform, the Brand's existing marketshare quickly became threatened by the growing presence of cheaper competition.
Our Strategy
- Understand the competitive landscape (top products/brands, price points, promo strategies, etc.) and areas of opportunities within the Amazon baby market
- Use the advanced features of Algofy's AI PPC advertising platform, such as setting smart bidding rules based on the brand's KPIs, to increase ad sales and ROAS
- Take advantage of existing branded traffic on the marketplace to promote new product launches while also defending sponsored placements at the top of branded search results
- Review performance to identify high performing non-branded keywords, such as “baby swaddle” or “portable bassinet”, in order to more effectively compete for market share
- Create or source high quality creative assets to us for sponsored video and display campaigns
- Target sponsored placements on competing product pages to win customers away from other brands and increase market share
Before
Before
Women
Men
System that works
Many well-established American brands on Amazon are seeing increasing competition from cheaper direct-to-Amazon Chinese brands. We've seen that one way to effectively combat this is to implement a smarter advertising strategy. By automatically making hundreds of daily changes to ad campaigns based on the ever-changing competitive landscape, our powerful Algofy AI tool helps our clients stay ahead of the competition.
