Bass Partners
BASS ABA Therapy provides comprehensive therapy services to support individuals with autism and developmental disabilities. They aim to help individuals learn and develop new skills and behaviors and improve communication across the state of Florida.
Google Ads • Meta Ads • Microsoft Ads • Creative
+216%
Users
2,770%
Leads
$144
CPL
The Beginning
BASS was looking for a partner to help them expand their online presence and reach more families in determined areas in Florida. When BASS and Algofy started collaborating, BASS's goal was to increase awareness and quality lead volume in specific locations while maintaining a steady CPL of $250.
Our Strategy
For BASS, we focused on maximizing efficiency and results in our advertising campaigns. We segmented our search campaigns based on focuses such as ABA, BCBA, and Autism and differentiated between branded and non-branded terms to reduce cost-per-lead. We divided our Meta campaigns into retargeting and prospecting to cater to different stages of the sales funnel, with specific campaigns and creatives created for each location. By implementing an A/B testing strategy and carefully harvesting negative keywords, we could control bids and reduce cost-per-lead, ensuring our clients receive outstanding results.
Before
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Previously, our client employed a broad creative strategy, resulting in ads that were generalized for all locations and lacked proper formatting for various placements, such as feed and story. Furthermore, creative assets predominantly featured dark colors, rigid geometric shapes, and imagery that failed to capture the brand's essence.
We revamped the creative assets by infusing playful, child-like elements such as pastel colors and rounded figures. Moreover, we've ensured adaptability to all placement formats. Additionally, our new creatives incorporate location-specific copy and lifestyle images, providing added context about the childcare services offered by the brand.
Before
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System that works
Maximizing the impact of the BASS ABA Therapy advertising budget was a top priority for Algofy's team. By segmenting campaigns based on locations and themes, we identified quality traffic and opportunities, focused the budget on the best-performing keywords and audiences, and drove down the cost per lead. In just the first few months of management, Algofy was able to decrease the CPL to below $200, meeting and exceeding BASS's target of $250.
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