Mayraki Professional is a natural haircare brand founded by a group of niche professionals and herbalists. Its mission is to provide solutions for a variety of hair and scalp problems experienced by many, including remedies for hair loss, graying, dandruff, and damage.
Google Ads • Social Ads • Creative
Having successfully started a new beauty brand with the help of organic and paid social, Mayraki was looking for a partner that could help it move past the launch phase and begin scaling. Algofy was the perfect fit for the task with its extensive experience in both brand launching and scaling in this highly competitive industry.
Before working with us, Mayraki was only advertising on Facebook through multiple ad accounts exclusively in the US. Since then, with our help, Mayraki has expanded to several different markets and added Google, Bing, and TikTok into the mix.
Creatives are always essential on Social, but even more so when it comes to beauty brands. With improved Algofy creatives and a funnel-specific strategy, we managed to increase the CTR and conversion rates.
Through feed optimization and a granular targeting strategy, we've been able to reach customers with nuanced motivations for solving their various haircare issues
Importantly, the organic benefit is highlighted, but it's very clear that the image is stock and it's not the real person who used the product.
We also used stock images here, but in a different format. Showing before and after usually works pretty well, and here the person looks more real.
System that works
Creative is king in Social Ads, and no industry drives that point home more than the beauty sphere. A conversion rate increase is achievable through tailoring a brand's ads around its targeted audiences' motivations and funnel position within the customer journey.
We have been working together for 3 years now, and the contract keeps rolling. The Algofy team does an excellent job in setting up and optimizing our campaigns. They are great at communicating and very responsive! We will definitely have a long-term relationship.
SERA | CEO of Mayraki