Mayraki
Mayraki Professional is a natural haircare brand founded by a group of niche professionals and herbalists. Its mission is to provide solutions for a variety of hair and scalp problems experienced by many, including remedies for hair loss, graying, dandruff, and damage.
Google Ads • Social Ads • Creative
+587%
Revenue
+169%
ROAS
+348%
Ad Spend
The Beginning
Having successfully started a new beauty brand with the help of organic and paid social, Mayraki was looking for a partner that could help it move past the launch phase and begin scaling. Algofy was the perfect fit for the task with its extensive experience in both brand launching and scaling in this highly competitive industry.
Our Strategy
Before working with us, Mayraki only advertised on Facebook through multiple ad accounts exclusively in the US. Since then, with our help, Mayraki has expanded to several different markets and added Google, Bing, and TikTok into the mix.
Creatives are always essential on social media, but even more so for beauty brands. With improved Algofy creatives and a funnel-specific strategy, we increased the CTR and conversion rates.
Through feed optimization and a granular targeting strategy, we've been able to reach customers with nuanced motivations for solving their various haircare issues.
Before
While the organic benefit is emphasized, it's evident that the image is stock and doesn't feature a real user of the product.
In contrast, we've utilized stock images in a different format, showcasing before and after shots which typically resonate well. In this case, the person appears more authentic, adding credibility to the advertisement.
Before
Women
Men
System that works
Creative is king in Social Ads, and no industry drives that point home more than the beauty sphere. A conversion rate increase is achievable through tailoring a brand's ads around its targeted audiences' motivations and funnel position within the customer journey.
We have been working together for 3 years now, and the contract keeps rolling. The Algofy team does an excellent job in setting up and optimizing our campaigns. They are great at communicating and very responsive! We will definitely have a long-term relationship.
SERA | CEO of Mayraki
