Bella Skin Beauty
Bella Skin Beauty is a mother-daughter-owned business that offers a wide range of products specifically designed to nourish and rejuvenate the skin. Their products are crafted only with organic, gluten-free, and non-GMO ingredients to deliver the best possible results. Bella Skin Beauty’s mission is to provide women of all ages with the benefits of a clean and effective skin care routine.
• Social Ads • Google Ads
+162%
ROAS
-49%
CPA
+190%
Conversion rate
The Beginning
Our partnership with Bella Skin Beauty began in September 2020, when they came to us seeking a solution for marketing their patent-pending, first-of-its-kind underarm toner. Algofy began by supporting Bella Skin Beauty on Meta advertising, but has expanded to Google & TikTok Ads due the success they saw. With our support, we helped Bella Skin Beauty reach new heights and bring their revolutionary product to the right audience.
Our Strategy
Our approach was focused on targeting broad audiences and utilizing Meta's advanced algorithm to drive top-of-funnel growth. We segmented our campaigns into prospecting and retargeting efforts while optimizing our budget allocation and messaging for each stage of the funnel.
With a performance-driven budget allocation across all of our channels, Algofy's strategy leveraged the power of Google Search, Shopping, and PMAX campaigns to drive awareness and engagement from multiple angles. Finally, we employed a comprehensive A/B testing strategy, which allowed us to optimize messaging, audience targeting, and placement for maximum impact and return on investment.
Before
Before
Women
Men
System that works
With the introduction of new channels into our digital marketing mix, our cross-channel, customized strategy allowed Bella Skin Beauty to reach customers during all phases of the customer journey with dedicated messages for each channel, helping increase ROAS and conversion rate.
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