Broke Supply
Broke Supply Co. was established with the objective of bringing trendy, functional, and premium-quality products to the equestrian community at reasonable prices. The company aims to infuse innovation into the equine market, leveraging its expertise in design and manufacturing. With a focus on creating items that improve with age and use, Broke Supply Co. is committed to producing goods that resonate with horse owners seeking durability and style. Additionally, the company prioritizes sourcing materials and manufacturing locally in the USA whenever possible, aligning with its dedication to quality and sustainability.
Google Ads • Social Ads • Creative • Email • Web Design
+190%
Conversion Rate
+2.5K%
Total Sales
+1K%
Sessions
The Beginning
Broke Supply is a passionate husband-and-wife-owned small business with everything it takes to create an amazing product and customer experience, but they needed help with their technical marketing strategy. We met them through Bend Outdoor Worx (an outdoor startup accelerator) and the rest was history.
Our Strategy
Our partnership with Broke Supply began with consulting and coaching as they ventured into the online space for the first time. This evolved into a comprehensive support partnership where we provide not only digital marketing guidance but also 360-degree business mentoring, covering everything from product launches to quarterly strategic planning. Our initial projects with Broke Supply included developing a new CRO-optimized website, creating new email flows from scratch, and enhancing their overall digital presence.
Before
The image featured positive closeups of the product, but there was no clear association with horses or product use cases. There were also slight formatting errors, like the logo being cut off in certain platforms.
The new creatives feature clear callouts that show the user immediately how the product can be used. Additional key selling points like supporting a small business, versatility, and organizational features were also highlighted.
Before
Women
Men
The hero image took up excessive space, pushing product references and images below the fold. Moreover, it lacked essential selling points showcasing Broke Supply's benefits.
We emphasized elements like the CTA and banner, bringing them to the center of the user's attention. Products are now listed above the fold, showcasing reviews, high-quality visuals, and tags such as best-selling products. Additionally, we adjusted details and copy on product pages to empower users in making informed buying decisions.
System that works
The partnership with Broke Supply underscores a shift from mere consulting to a comprehensive support system, indicating a commitment to addressing various business needs beyond digital marketing alone. Initiatives like developing a CRO-optimized website and establishing new email flows reflect a strategic focus on enhancing digital presence and performance, which is crucial for driving online success. This holistic approach extends to 360-degree business mentoring, recognizing the interplay between digital marketing and broader business operations. From a marketing analysis standpoint, this collaboration emphasizes the importance of integration across business functions to achieve digital marketing objectives effectively. By providing comprehensive support and implementing strategic initiatives, the partnership aims to bolster Broke Supply's online visibility, user experience, and overall business performance, positioning them for sustainable growth in the competitive online landscape.
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