Denver Seminary
Located in Littleton, Colorado, Denver Seminary is an evangelical institution rooted in scripture and scholarly integrity. Since 1950, it has offered rigorous academic programs and fostered critical thinking in matters of faith and learning, holding accreditation from prestigious bodies.
Google Ads • Meta Ads • Creative
+56%
Leads
-20%
CPL
+81%
Conversion Rate
The Beginning
Our partnership with Denver Seminary began in February 2023 when they sought marketing solutions to boost lead generation for their unique academic programs. Initially, Algofy provided support through Google Ads. As Denver Seminary witnessed the success we achieved on Google, they chose to expand their collaboration with us, incorporating Meta advertising into their strategy. Through our assistance, Denver Seminary has effectively expanded its reach to wider audiences, resulting in overall success.
Our Strategy
Initially, our strategy centered on harnessing the capabilities of PMax and tracking submitted applications and requests for more information through Google advertising, both in branded and non-branded searches. We introduced Meta ads, focusing on targeting broad audiences using Meta's machine learning algorithms to drive lead generation at the top and middle of the sales funnel. Our marketing strategy was consistently supported by performance-driven budget optimization across channels. Additionally, we conducted A/B and Dynamic Creative Testing to further refine and scale audience targeting and messaging, ensuring they resonated more effectively with our prospects and significantly impacted lead generation efforts.
Before
The previous creative featured no information about what Denver Seminary is or what is offered to the audience. The faces highlight a human-focus, but without context, it can be challenging and/or frustrating for the user to comprehend.
Denver Seminary's program gained credibility through visual elements such as accreditation certification and statistics showcasing student success. Additionally, benefit-driven copy emphasized the outcomes students can anticipate by pursuing a degree, reinforcing the program's value proposition.
Before
Women
Men
System that works
Denver Seminary serves as a compelling client case illustrating the significant impact of cross-channel advertising on overall performance outcomes. Through performance-driven budget optimizations, testing, and scaling efforts, we have significantly increased leads and conversion rates while substantially reducing the cost per lead acquired.
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