Dog Gear Brand
The Brand* was founded by clothing industry professionals that united to make functional dog gear and apparel suitable for all types of weather.
*We are not able to include the brand's name due to an active NDA.
Amazon
+31%
Traffic
+26%
Revenue
+17%
ROAS
The Beginning
After a couple years on Amazon, the Brand's advertising sales had stagnated and their return on ad spend (ROAS) had began to decrease. The brand felt they were starting to fall behind the competition so they requested help to improve sponsored campaign performance.
Our Strategy
- Perform a thorough competitive landscape analysis to identify opportunities in the market
- Use the advanced features of Algofy's AI PPC advertising platform, such as setting smart bidding rules based on the brand's KPIs, to increase ad sales and ROAS
- Defend sponsored placements at the top of the search results for branded keywords
- Target popular non-branded category keywords, such as “medium dog harness” or “hiking dog leash”, in order to more effectively compete for market share
- Launch sponsored video and display campaigns to help stand out in a competitive category
- Target sponsored placements on competing product pages to win customers away from other brands and increase market share
Before
Before
Women
Men
System that works
Competition on Amazon is increasing every year. However, we've seen that one way to effectively combat this is to implement a smarter advertising strategy. By automatically making hundreds of daily changes to ad campaigns based on the ever-changing competitive landscape, our powerful Algofy AI tool helps our clients stay ahead of the competition.
