Dog Gear Brand
The Brand* was founded by clothing industry professionals who united to make functional dog gear and apparel suitable for all types of weather.
*We are not able to include the brand's name due to an active NDA.
Amazon
+31%
Traffic
+26%
Revenue
+17%
ROAS
The Beginning
After a couple years on Amazon, the Brand's advertising sales had stagnated and their return on ad spend (ROAS) had began to decrease. The brand felt they were starting to fall behind the competition so they requested help to improve sponsored campaign performance.
Our Strategy
We initiated a comprehensive competitive landscape analysis to unearth potential opportunities within the market. Leveraging Algofy's AI PPC advertising platform, we harnessed advanced features like smart bidding rules tailored to the brand's Key Performance Indicators (KPIs), resulting in heightened ad sales and Return on Advertising Spend (ROAS). Strategically, we defended sponsored placements at the forefront of search results for branded keywords, ensuring prominent visibility and brand presence. Additionally, we targeted popular non-branded category keywords such as "medium dog harness" or "hiking dog leash," bolstering our ability to capture market share effectively. To enhance visibility and engagement, we launched sponsored video and display campaigns, enabling the brand to stand out amidst fierce competition. Moreover, we strategically targeted sponsored placements on competing product pages, enticing customers away from other brands and expanding our market share within the competitive landscape.
Before
Before
Women
Men
System that works
Competition on Amazon is increasing every year. However, we've seen that one way to effectively combat this is to implement a smarter advertising strategy. By automatically making hundreds of daily changes to ad campaigns based on the ever-changing competitive landscape, our powerful Algofy AI tool helps our clients stay ahead of the competition.
