Dog Supplement Brand
After a few months on Amazon, sales for the brand were growing at a slow rate. The product listings and storefront were already well optimized but organic performance was not enough to meet the brand's revenue goals. So, they partnered with Algofy's team to help increase growth through an effective PPC strategy.
The process focused on understanding the brand's competitive landscape, including competitors' top products, price points, and promotion strategies, which allowed us to identify growth opportunities. We utilized our AI PPC advertising platform to increase ad sales and ROI further, leveraging advanced features like custom smart bidding rules specific to the brand's KPIs. Taking advantage of existing branded traffic on the marketplace was also essential to increase efficiency and the conversion rate. To do this, we promoted new product launches while defending sponsored placements at the top of branded search results pages.
It was necessary to review performance and identify high-performing non-branded keywords, such as "dog toothbrush" or "dental kit for pets," to compete for market share. High-quality creative assets were created or sourced for use in sponsored video and display campaigns to maximize impact. Finally, we targeted sponsored placements on competing product pages to bolster the brand's market share and win customers away from other brands.
System that works
We've seen that relying solely on organic sales can only take you so far on Amazon. In this case, launching sponsored ads contributed to an increase in monthly total revenue of almost 40%, while keeping ROAS well above the breakeven level. Leveraging advanced tools, like Algofy AI, was critical in achieving the quick turnaround from stagnation.