Fashion Jewelry Brand
Despite being one of the top fashion jewelry brands in America, one sales channel had always been a thorn in its side: Amazon. The Brand did not actively sell on the marketplace but their products consistently were being sold by other sellers, sometimes at prices violating their MAP, which impacted their own website sales. In late 2019, Algofy supported the Brand's launch on Amazon by overseeing the daily management of their sponsored ad and DSP campaigns.
- Analyze the Fashion Jewelry category on Amazon to identify competitive opportunities in the segment
- Use the advanced features of Algofy's AI PPC advertising platform, such as setting smart bidding rules based on the brand's KPIs, to increase ad sales and ROAS
- Leverage the existing branded traffic on the marketplace to promote new product launches while also defending sponsored placements at the top of branded search results
- Test for and identify high performing non-branded keywords, such as “layered necklaces” or “rose gold earrings”, in order to more effectively compete for market share
- Launch sponsored video and display campaigns to support seasonal promotions (Valentine’s Day, Christmas) and help stand out in a competitive category
- Launch Amazon DSP campaigns to reach target audiences off-Amazon through Display and Streaming TV (OTT) formats
System that works
After 3 years of management we are still driving nearly 100% year-over-year growth on Amazon for the Brand. Effective scaling on the marketplace starts from market analysis and strategic planning. After our team identifies new opportunities in the category, we use our AI advertising platform to initiate hundreds of daily sponsored campaign adjustments in order to keep up with an ever-changing marketplace and ahead of the competition.