Fashion Jewelry Brand

Fashion Jewelry Brand

Established 20 years ago, the brand* has found incredible success by producing thoughtfully crafted fashion jewelry for a wide audience. Today, they continue to be one of the leaders in the industry and a household name, selling to millions of loyal and happy customers every year.

*We are not able to include the brand’s name due to an active NDA.

Services

Amazon

+98%

Traffic

+87%

Revenue

+85%

Transactions

The Beginning

Despite being one of the top fashion jewelry brands in America, one sales channel had always been a thorn in its side: Amazon. The Brand did not actively sell on the marketplace but their products consistently were being sold by other sellers, sometimes at prices violating their MAP, which impacted their own website sales. In late 2019, Algofy supported the Brand's launch on Amazon by overseeing the daily management of their sponsored ad and DSP campaigns.

Our Strategy

We conducted an in-depth analysis of the Fashion Jewelry category on Amazon to pinpoint competitive opportunities within the segment. Utilizing Algofy's AI PPC advertising platform, we implemented advanced features such as smart bidding rules tailored to the brand's Key Performance Indicators (KPIs), thereby boosting ad sales and Return on Advertising Spend (ROAS). Leveraging existing branded traffic on the marketplace, we strategically promoted new product launches while safeguarding sponsored placements at the forefront of branded search results. Through rigorous testing, we identified high-performing non-branded keywords like "layered necklaces" or "rose gold earrings," enhancing our ability to capture market share effectively. To elevate visibility and engagement, we launched sponsored video and display campaigns aligned with seasonal promotions such as Valentine’s Day and Christmas, enabling the brand to stand out in a fiercely competitive category. Additionally, we expanded our reach beyond Amazon by launching Amazon DSP campaigns, extending our targeting capabilities to reach desired audiences through Display and Streaming TV (OTT) formats.

Before

Before
After

Before

Women

Men

Women
Before
Men
After

System that works

After 3 years of management, we are still driving nearly 100% year-over-year growth on Amazon for the Brand. Effective scaling on the marketplace starts from market analysis and strategic planning. After our team identifies new opportunities in the category, we use our AI advertising platform to initiate hundreds of daily sponsored campaign adjustments in order to keep up with an ever-changing marketplace and stay ahead of the competition.

Beauty

Fashion Jewelry Brand

Established 20 years ago, the brand* has found incredible success by producing thoughtfully crafted fashion jewelry for a wide audience. Today, they continue to be one of the leaders in the industry and a household name, selling to millions of loyal and happy customers every year.

*We are not able to include the brand’s name due to an active NDA.

Services

Amazon

The Results? Success by the Numbers

+98%

Traffic

+87%

Revenue

+85%

Transactions

The Beginning

Despite being one of the top fashion jewelry brands in America, one sales channel had always been a thorn in its side: Amazon. The Brand did not actively sell on the marketplace but their products consistently were being sold by other sellers, sometimes at prices violating their MAP, which impacted their own website sales. In late 2019, Algofy supported the Brand's launch on Amazon by overseeing the daily management of their sponsored ad and DSP campaigns.

Our Strategy

We conducted an in-depth analysis of the Fashion Jewelry category on Amazon to pinpoint competitive opportunities within the segment. Utilizing Algofy's AI PPC advertising platform, we implemented advanced features such as smart bidding rules tailored to the brand's Key Performance Indicators (KPIs), thereby boosting ad sales and Return on Advertising Spend (ROAS). Leveraging existing branded traffic on the marketplace, we strategically promoted new product launches while safeguarding sponsored placements at the forefront of branded search results. Through rigorous testing, we identified high-performing non-branded keywords like "layered necklaces" or "rose gold earrings," enhancing our ability to capture market share effectively. To elevate visibility and engagement, we launched sponsored video and display campaigns aligned with seasonal promotions such as Valentine’s Day and Christmas, enabling the brand to stand out in a fiercely competitive category. Additionally, we expanded our reach beyond Amazon by launching Amazon DSP campaigns, extending our targeting capabilities to reach desired audiences through Display and Streaming TV (OTT) formats.

Before
After

System That Works

Molyneaux previously had a piecemeal and broad-strokes strategy. Bringing all digital and print activities under one roof with Algofy allowed them to be granular on specific tactics on creative assets, ad targeting, website, and email, while also being cohesive throughout their 360° of marketing.

Since we hired Algofy less than a year ago, we have doubled our sessions and engagement and lowered our conversion costs. We track performance and engagement metrics, and Algofy has delivered on both.

Pat
CEO of Molyneaux
moonfab
moonfab
moonfab

Your Partners in Building Unbreakable Brands

I’ve always been passionate about building brands that last. Starting with Algofy, where we’ve driven over $1B in revenue for clients through a blend of data-driven strategy and creative precision. To broaden our scope, I launched Hoot and a Half and TVRBO, a creative studio and CRO agency built to support long-term growth across all channels.

Our 360° ecommerce growth system, honed through our own brands like Moon, which we scaled from Kickstarter to a 7-figure business, has become a proven formula for sustainable success.

Bret Thompson
Founder

I’ve spent over a decade helping brands find real success on Amazon, working hands-on with ad campaigns that drive growth where it counts. When I teamed up with Bret to co-found Algofy, we set out to build a 360° agency that could do more than just manage accounts.

Since then, we’ve launched over 50,000 products and generated over $100M in annual revenue for our clients. For me, it’s all about digging into the details, understanding Amazon’s algorithms, fine-tuning strategies, and working closely with brands to make the platform work for them in a way that lasts.

Charlie Becker
Founder

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