Fashion Jewelry Brand
Established 20 years ago, the Brand* has found incredible success by producing thoughtfully crafted fashion jewelry for a wide audience. Today, they continue to be one of the leaders in the industry and a household name, selling to millions of loyal and happy customers every year.
*We are not able to include the brand's name due to an active NDA.
Amazon
+98%
Traffic
+87%
Revenue
+85%
Transactions
The Beginning
Despite being one of the top fashion jewelry brands in America, one sales channel had always been a thorn in its side: Amazon. The Brand did not actively sell on the marketplace but their products consistently were being sold by other sellers, sometimes at prices violating their MAP, which impacted their own website sales. In late 2019, Algofy supported the Brand's launch on Amazon by overseeing the daily management of their sponsored ad and DSP campaigns.
Our Strategy
We conducted an in-depth analysis of the Fashion Jewelry category on Amazon to pinpoint competitive opportunities within the segment. Utilizing Algofy's AI PPC advertising platform, we implemented advanced features such as smart bidding rules tailored to the brand's Key Performance Indicators (KPIs), thereby boosting ad sales and Return on Advertising Spend (ROAS). Leveraging existing branded traffic on the marketplace, we strategically promoted new product launches while safeguarding sponsored placements at the forefront of branded search results. Through rigorous testing, we identified high-performing non-branded keywords like "layered necklaces" or "rose gold earrings," enhancing our ability to capture market share effectively. To elevate visibility and engagement, we launched sponsored video and display campaigns aligned with seasonal promotions such as Valentine’s Day and Christmas, enabling the brand to stand out in a fiercely competitive category. Additionally, we expanded our reach beyond Amazon by launching Amazon DSP campaigns, extending our targeting capabilities to reach desired audiences through Display and Streaming TV (OTT) formats.
Before
Before
Women
Men
System that works
After 3 years of management, we are still driving nearly 100% year-over-year growth on Amazon for the Brand. Effective scaling on the marketplace starts from market analysis and strategic planning. After our team identifies new opportunities in the category, we use our AI advertising platform to initiate hundreds of daily sponsored campaign adjustments in order to keep up with an ever-changing marketplace and stay ahead of the competition.
