Fishermen's Source

Fishermen's Source

Fishermen's Source is a renowned brand that specializes in providing high-quality fishing gear and accessories to anglers worldwide. With a dedication to meeting the diverse needs of fishing enthusiasts, Fishermen's Source offers a wide range of products, including rods, reels, tackle, apparel, and accessories tailored to various fishing styles and preferences. Renowned for their commitment to quality, innovation, and customer satisfaction, Fishermen's Source ensures that anglers have the tools they need to enjoy successful and memorable fishing experiences, whether in freshwater or saltwater environments.

Services

Google Ads • Meta Ads • Creative • Email • Web Dev

+53%

Transactions

+126%

Impressions

+511.6%

Email Revenue

The Beginning

Fishermen's Source already had a thriving retail store and wanted to replicate—and scale—this success online. A major challenge was bridging the gap from the original context of this niche industry, steeped in history and tradition, to the online space. They sought Algofy's digital marketing expertise to help them on this mission.

Our Strategy

With Fishermen's Source, we took a very hands-on approach, aligning efforts from daily ad platform optimization to how it affected the bottom line of their business and determining strategic next steps. Through this comprehensive process, we identified key areas of impact beyond ads. As a result, we helped Fishermen's Source revamp their website, resulting in over 33% more new users and more than a 9% uplift in purchase conversions. Additionally, we developed and implemented new automated email flows, leading to a dramatic 511% increase in email revenue.

Before

Before
After

Through high-contrasting elements, users were visually drawn to the attractive sale. Additionally, the use of a strikethrough on the previous price showed users exactly how much they were saving, and the inclusion of the logo and product closeup helped improve the clarity of the offer.

Before

Women

Men

Women
Before
Men
After

System that works

The strategy implemented with Fishermen's Source underscores the value of a comprehensive, hands-on approach to digital marketing. By aligning efforts with the client's business objectives and meticulously optimizing daily ad platform activities, we were able to identify crucial areas for improvement beyond advertising. Through strategic guidance and collaboration, we facilitated a significant overhaul of Fishermen's Source website, leading to a substantial increase in new user traffic and purchase conversions. Moreover, the development and deployment of new automated email flows resulted in an impressive 511% surge in email revenue, showcasing the power of targeted interventions and holistic optimization strategies in driving substantial business growth and success for our clients.

-->