LOOPS
CVT is a home-grown family business striving to bring the best rooftop tents to everyone who shares a passion for the outdoors. The brand's products cater to a wide range of customers, from hardcore overlanders to weekend campers. What's more, CVT customers form a community that allows the company to bring joy and great experiences to anyone who walks through its doors.
Amazon • Email Marketing • Social Ads • Creative
+347%
Traffic
+321%
Revenue
+235%
Transactions
The Beginning
Since launching in 2008, Giant Loop has become one of the world’s most innovative motorcycle soft luggage and gear makers. However, there was one channel in particular that had been a thorn in its side - Amazon.
Our Strategy
We meticulously corrected product listings for existing offers, resolving issues through extensive interaction with Amazon support. Expanding the brand's product range, we introduced additional items from their catalog to better align with offerings on their Direct-to-Consumer (D2C) website. Furthermore, we established and launched the brand's Storefront page, enhancing product listings with A+ content for an elevated shopping experience. To drive further conversions, we initiated a strategic re-launch of sponsored advertising campaigns. Additionally, we enrolled the brand in Amazon Post to boost visibility and generate organic traffic to product listings, augmenting overall brand awareness and market presence.
Before
The image is high-quality, but hard to contextualize in terms of what is being sold or who the product is for.
We discovered that collages combining product closeups and lifestyle images were effective, alongside videos featuring engaging music. Additionally, we incorporated lifestyle videos and 3D visualizations to accentuate product features.
Before
Women
Men
System that works
When a brand comes to what seems to be a dead-end on Amazon, it is critical to identify the key faults in its approach and address them. We focused on improving customer experience by ensuring that product listings are optimized for SEO discovery and conversion. Additionally, we implemented an effective sponsored ads (PPC) strategy and other marketing tactics to help Giant Loop scale.
From my perspective, Algofy’s help with Amazon has had the most direct and meaningful impact on our business, and I would definitely recommend Algofy to small businesses struggling to manage the nightmarish labyrinth that is Amazon.
Harold | Founder of Giant Loop
