Since launching in 2008, Giant Loop has become one of the world’s most innovative motorcycle soft luggage and gear makers. However, there was one channel in particular that had been a thorn in its side - Amazon.
Fix product listings of existing offers (through lots of casework with Amazon support)
Launch additional products from the brand's catalog to more closely match their D2C website offers
Create and launch the brand's Storefront page and add A+ content to product listings
Re-launch sponsored advertising to drive additional conversions
Enroll in Amazon Post to increase awareness and drive free organic traffic to product listings
We found that collages featuring a mix of product close-ups and lifestyle images performed well, as did videos with engaging music. We also introduced lifestyle videos and 3D visualizations to highlight product features.
System that works
When a brand comes to what seems to be a dead-end on Amazon, it is critical to identify the key faults in its approach and address them. We focused on improving customer experience by ensuring that product listings are optimized for SEO discovery and conversion. Additionally, we implemented an effective sponsored ads (PPC) strategy and other marketing tactics to help Giant Loop scale.
From my perspective, Algofy’s help with Amazon has had the most direct and meaningful impact on our business, and I would definitely recommend Algofy to small business struggling to manage the nightmarish labyrinth that is Amazon.
Harold | Founder of Giant Loop