Molyneaux
Molyneaux is a fourth-generation family-owned home improvement business. The company has eight locations in Pittsburgh. Aside from in-shop sales, its business model heavily relies on in-home appointments that are set up either via a booking tool on its website or over the phone.
Google Ads • Social Ads • Web • Creative • SEO • CRO • Email
+97%
Leads
-52%
Site Speed
+47%
CTR
The Beginning
Molyneaux started with Algofy on Google and Social Ads. After doubling their number of leads while cutting the cost per lead in half in less than a year, they began to rely on Algofy for much more. For instance, Molyneaux had a slow website and creatives that didn't move the needle. Algofy built a new website to cut load times in half and designed scroll-stopping creatives for social media that doubled click-through rates. In light of the performance of digital media, Molyneaux utilized Algofy for full 360° support by leveraging our creative team for print media on flyers, as well as for bus stop and billboard ads.
Our Strategy
For advertising, we first doubled the leads and cut the cost-per-lead in half by focusing on relevancy for Molyneaux's audience. We then employed a strategy that segments campaigns into prospecting and retargeting stages, allowing for better budget allocation and tailored messaging for each stage of the marketing funnel. Our approach involved differentiating campaigns and messaging based on specific products and user personas. To ensure maximum effectiveness, we implemented an A/B testing strategy focusing on messaging, audiences, and placement variables. By making conscious iterations, we constantly refined our approach to achieve the best results for our clients.
Before
The previous ads underperformed due to the excessive space occupied by the company logo, detracting from the primary focus of promoting sales.
We replaced the images with warmer and more stylish interior photos, drawing attention to a key sale offer highlighted in yellow and strategically positioned in the top right corner, where viewers' attention is naturally drawn. Additionally, by incorporating a clear call-to-action "Get a free estimate," we create a sense of urgency and incentive for potential clients to engage with the product.
Before
Women
Men
After a botched web refresh, Molyneaux experienced a staggering 40% drop in online sales over recent months. Their previous site was not only sluggish but also failed to meet any of Google's web core vitals tests. With sales targets looming, they needed urgent assistance.
Swiftly, we rebuilt their website, focusing on enhancing load times, accessibility, and navigation. Taking a structured approach, we implemented a series of A/B tests to optimize conversion rates. The result? The new site not only boosted online sales but also steered Molyneaux back on course toward their sales targets.
System that works
Molyneaux previously had a piecemeal and broad-strokes strategy. Bringing all digital and print activities under one roof with Algofy allowed them to be granular on specific tactics on creative assets, ad targeting, website, and email, while also being cohesive throughout their 360° of marketing.
Since we hired Algofy less than a year ago, we have doubled our sessions and engagement and lowered our conversion costs. We track performance and engagement metrics, and Algofy has delivered on both.
PAT | CEO of Molyneaux
