Metabolic Maintenance
Metabolic Maintenance is a family-owned provider of high-quality, science-based dietary supplements committed to purity and potency. They offer a wide range of products to support optimal health and wellness.
Meta Ads • Creative
+101%
ROAS
+825%
Revenue
+91%
Conversion Rate
The Beginning
Metabolic Maintenance aimed to expand their reach and promote high-quality health supplements to the right audience. Partnering with Algofy enabled them to expand their presence nationwide and reach a larger audience with targeted social campaigns.
Our Strategy
We segmented campaigns into prospecting and retargeting stages, improving budget allocation and tailoring messaging for each funnel stage. Differentiating campaigns and messaging based on specific products and user personas, we implemented an A/B testing strategy focusing on messaging, audiences, and placements. Through constant iteration, we refined our approach for maximum effectiveness.
Before
We shifted our focus from product images to testimonials, leveraging text highlighting the supplement's ingredients and benefits. This strategic approach aimed to provide social proof and directly convey the product's effectiveness from a satisfied customer perspective.
Before
Women
Men
System that works
Data-driven A/B testing was crucial in the successful launch of Metabolic Maintenance's first Meta ad campaigns. This approach allowed us to precisely target the right audiences and optimize messaging for each product, leading to an improvement in return on advertising spend (ROAS) of over 100% within a few months from the campaign launch.
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