NACCAP
NACCAP (North American Coalition for Christian Admissions Professionals) is composed of advisors and admissions officers from over 300 Christian high schools, liberal arts colleges and universities, and graduate schools in North America.
Google Ads • Social Ads • Creative • Email marketing
+231.43%
Conversions
+32.63%
Adspend
-59.97%
CPL
The Beginning
- We partnered with the NACCAP in 2018 (previously, My Blueprint Story and now, FYCC), and assisted in applying for a Google Grant to support attendance at their college fair.
- Given the success of that effort, Algofy was then tasked with running advertisements on Facebook. During COVID’s peak, the brand sought to increase their digital presence even further.
- We then launched a rebrand of NACCAP’s My Blueprint Story into Find Your Christian College, which has grown to be a top resource for the Christian college search process.
Our Strategy
Our marketing strategy for NACCAP was focused on creating a strong brand presence in the education sector. To achieve this, we launched branded ads to protect search results from competitors, segmented targeting to attract specific demographics seeking Christian education, and launched prospecting campaigns to target customers who were similar to the brand's email marketing audience. Additionally, we launched separate campaigns in distinct locations to ensure that the right message was being delivered to our target audience. A/B testing was employed to optimize creative ads and our efforts paid off with NACCAP's successful rebrand as FYCC.
Before
Before
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System that works
Thorough planning and audience research was critical to the success of the rebrand. By gathering and analyzing data to inform our decision making, we were able to lay a solid foundation for our campaign development. This data-driven approach allowed us to propose methods that were perfectly aligned with NACCAP's key performance indicators. With a well-defined plan in place, our focus shifted to executing the strategy. The end result was a successful rebrand and campaign launch that exceeded our client's expectations and continues to generate positive outcomes.
