NACCAP
North American Coalition for Christian Admissions Professionals (NACCAP) is composed of advisors and admissions officers from over 300 Christian high schools, liberal arts colleges and universities, and graduate schools in North America.
Google Ads • Social Ads • Creative • Email Marketing
+231%
Conversions
+33%
Adspend
-60%
CPL
The Beginning
We partnered with the NACCAP in 2018 (previously, My Blueprint Story and now, FYCC), and assisted in applying for a Google Grant to support attendance at their college fair. Given the success of that effort, Algofy was then tasked with running advertisements on Facebook. During COVID’s peak, the brand sought to increase their digital presence even further. We then launched a rebrand of NACCAP’s My Blueprint Story into Find Your Christian College, which has grown to be a top resource for the Christian college search process.
Our Strategy
Our marketing strategy for NACCAP was focused on creating a solid brand presence in the education sector. To achieve this, we launched branded ads to protect search results from competitors, segmented targeting to attract specific demographics seeking Christian education, and launched prospecting campaigns to target customers similar to the brand's email marketing audience. Additionally, we launched separate campaigns in distinct locations to ensure that the right message was being delivered to our target audience. A/B testing was employed to optimize creative ads and our efforts paid off with NACCAP's successful rebrand as FYCC.
Before
Before
Women
Men
The previous website was outdated, with imagery and visuals that didn't align with modern branding tailored to young, student-centered audiences.The previous website was outdated, with imagery and visuals that didn't align with modern branding tailored to young, student-centered audiences.
To address this, we revamped the website with new branding elements, introducing a fresh logo and vibrant colors to create a more contemporary look and feel. Additionally, we repositioned converting web elements higher on the page, ensuring they were more prominently displayed. Furthermore, we crafted copy that was specifically designed to resonate with religious families seeking higher education options, aligning the website more closely with their needs and preferences.
System that works
Thorough planning and audience research were critical to the success of the rebrand. By gathering and analyzing data to inform our decision-making, we were able to lay a solid foundation for our campaign development. This data-driven approach allowed us to propose methods that were perfectly aligned with NACCAP's key performance indicators. With a well-defined plan in place, our focus shifted to executing the strategy. The end result was a successful rebrand and campaign launch that exceeded our client's expectations and continues to generate positive outcomes.
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