Orange Screw
Orange Screw is a family-owned business based in Bingen, Washington, in the heart of the Columbia River Gorge. The Gorge is known as a world-class recreational mecca that happens to be windy... really windy. This windiness inspired their team to create the Orange Screw ground anchor, as wind is the main enemy of any ground anchor or tent stake.
Amazon
+165%
Traffic
+108%
Revenue
+95%
Transactions
The Beginning
After a couple of years on Amazon, the brand's advertising sales had stagnated, and their return on ad spend (ROAS) began to decrease. Feeling they were falling behind the competition, they requested help to improve sponsored campaign performance.
Our Strategy
We initiated a thorough analysis of the Tent Stake category on Amazon to uncover competitive opportunities within the segment. Leveraging Algofy's AI PPC advertising platform, we utilized advanced features like smart bidding rules aligned with the brand's Key Performance Indicators (KPIs), resulting in enhanced ad sales and Return on Advertising Spend (ROAS). Capitalizing on existing branded traffic on the marketplace, we strategically promoted new product launches while safeguarding sponsored placements at the forefront of branded search results. Through rigorous testing, we identified high-performing non-branded keywords such as "beach stake" or "tent stake heavy duty," optimizing our ability to capture market share effectively. To elevate visibility and engagement during peak seasons, we launched sponsored video and display campaigns, enabling the brand to stand out amidst competition. Additionally, we extended our reach beyond Amazon by launching Amazon DSP campaigns, expanding our targeting capabilities to reach desired audiences through Display and Streaming TV (OTT) formats off-Amazon.
Before
Before
Women
Men
System that works
Many American brands on Amazon are facing increasing competition from cheaper direct-to-Amazon Chinese brands. To combat this effectively, we've found that implementing a smarter advertising strategy is key. Our powerful Algofy AI tool helps our clients stay ahead of the competition by automatically making hundreds of daily changes to ad campaigns based on the ever-changing competitive landscape.
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