CVT
CVT is a home-grown family business striving to bring the best rooftop tents to everyone who shares a passion for the outdoors. The brand’s products cater to a wide range of customers, from hardcore overlanders to weekend campers. What's more, CVT customers form a community that allows the company to bring joy and great experiences to anyone who walks through its doors.
Google Ads • Social Ads • Creative • SEO
+86%
ROI
+100%
Transactions
+45%
Revenue
The Beginning
With a goal to solidify its position as the leader in the vehicle tent market, CVT focuses on dominating the paid ads space. Their primary focus is on balancing market saturation with ROAS, adjusting for seasonality, and increasing organic rankings through blog posts.
Our Strategy
We initiated branded ads to safeguard search results against competitor listings, ensuring the brand's visibility and prominence. Highly segmented Search and Shopping campaigns were set up, targeting specific use cases and vehicle types to optimize relevance and engagement. Additionally, local ads were created to enhance client awareness of physical locations, fostering stronger connections with the community.
To bolster organic ranking, we commenced blog posting activities, enriching the website with valuable content. Furthermore, a segmented retargeting campaign was established on Facebook and Instagram, re-engaging potential customers with tailored messaging. Lastly, prospecting campaigns were developed, aligning outdoor lifestyle interests associated with the brand, expanding reach and attracting new audiences.
Before
Previously, standard white background product photos were utilized, lacking context regarding the product's benefits or potential use cases.
To showcase the product's diversity effectively, we transitioned to GIF format. By combining a nature image to evoke an outdoor ambiance with a vibrant orange background that instantly grabs attention, we created a visually compelling representation of the product.
Before
Women
Men
System that works
The initial steps of scaling an established brand imply solidifying its current position on the sales channels they use. After doing that, the Algofy team focused on boosting organic website traffic and launching local and prospecting advertising campaigns to gain even more traction.
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