Pale Blue Earth
Google Ads • Meta • CRO
Pale Blue Earth approached us with the challenge of increasing ROAS, revenue, and sales volume, which had been steadily decreasing. They sought to engage and retain their top-of-funnel audience to ignite their growth, and they needed a better understanding of their customer funnel's behavior and the connection between ads, website performance, and Amazon. Pale Blue Earth was seeking a partner to help them achieve their goals. That's where Algofy fit in. Our expertise in driving ROI and maximizing growth for e-commerce brands provided the perfect foundation to support Pale Blue Earth in reaching their targets and getting back on the path to success.
We focused on driving top-of-funnel growth by targeting broad audiences and utilizing Meta's algorithm to reach the right people. By continually testing different creatives and copies to identify the most effective combinations, we were able to scale the account accordingly. Additionally, we explored other account structures and formats to find the most cost-effective approach for targeting the entire customer funnel. To maximize results, we implemented an aggressive top-of-funnel spending strategy on social media and paired it with a full-funnel approach on Google. This included expanding non-branded campaigns and capitalizing on branded searches.
System that works
By expanding our reach, increasing the quality of our top-of-funnel audiences, and effectively retargeting them, we improved performance and volume in paid channels and influenced all other significant channels: direct, email, and Amazon.
We also took an approach toward creatives where images were displayed front and center with short and to-the-point copy, which performed the best.