Puffin
Puffin creates unique drink holders modeled after outdoor wear (life vests, flannels, jackets, vests, parkas, sleeping bags, etc.). Their products are guaranteed to start a conversation wherever you choose to have fun together.
Amazon
+411%
Traffic
+382%
Revenue
+378%
Transactions
The Beginning
Founded in 2018, Puffin first found growth through traditional retail and through their website. In 2021, they made the decision to launch on Amazon and partnered with Algofy to support the new initiative.
Our Strategy
We initiated the creation of Amazon product listing pages adhering to established SEO and conversion best practices, ensuring optimal visibility and engagement. Additionally, we developed and launched the brand's Storefront page, enriching product listings with compelling A+ content to enhance the shopping experience. To catalyze early sales momentum, we enrolled in various marketing programs, including Amazon Vine, Amazon Post, and Amazon Launchpad. Moreover, we strategically launched sponsored advertising campaigns to boost traffic and drive conversions. Complementing our efforts, we supported Amazon ranking and conversions through off-platform search campaigns, leveraging Google Ads to expand reach and maximize impact beyond the Amazon ecosystem.
Before
Before
Women
Men
System that works
A successful launch on Amazon is dependent on taking a methodical step-by-step approach, using each of the various levers available to drive early sales momentum and eventually long-term success. The first priority should be on ensuring product pages are optimized to convert customers through engaging and high quality content. Then, investment through marketing programs and advertising is essential to generate positive product reviews and sales.
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