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Rebecca Zamolo
Rebecca Zamolo is a popular YouTuber and social media personality who has built an incredible community called the Zamfam, with millions of followers worldwide. Her YouTube channel alone has over 16 million subscribers!
The Zamfam site offers a wide range of apparel and accessories, reflecting both Rebecca’s and the Zamfam’s spirit through bold designs and vibrant colors.
With Algofy’s support, the site underwent a full redesign, making it easier for fans to browse and buy products, while also enhancing the fun, engaging experience across all digital channels—including custom-crafted email newsletters that keep the Zamfam community connected and informed.
Creative • Web • Email
The Beginning
To strengthen its online presence and build fan engagement, Zamfam partnered with Algofy for a site redesign. With a loyal fan base and a vibrant range of products—from tees to colorful press-on nails—there was already a strong foundation. The redesign aimed to bring Zamfam’s lively energy to life with a user-friendly, modern design, resulting in a shopping experience that truly resonates with the Zamfam community.
Our Strategy
For Zamfam, we focused on enhancing the shopping experience by improving visual engagement and usability across the site. Playful designs, vivid colors, and intuitive navigation highlighted the unique features fans appreciate most. Our approach ensured the site remained dynamic yet easy to use, creating a seamless experience tailored to the Zamfam audience.
Before
Before
Women
Men
Before the redesign, Zamfam’s website lacked interactive elements and was fairly basic, with limited community integration. Visual consistency was minimal, and the site didn’t fully capture the vibrant spirit of the Zamfam brand.
After a complete redesign, Zamfam’s website now delivers a cohesive brand experience across all channels, including email newsletters that keep fans connected and engaged. Our streamlined, user-friendly design captures the excitement of the Zamfam brand and improves usability.
On the homepage, we optimized the layout for both desktop and mobile, moved the main USPs higher on the page, and introduced a prominent hero section with high-quality visuals, clear messaging, and strong calls to action. We added a “Shop Categories” section, shoppable images, and highlighted bundle offers for smoother navigation. New sections, such as “Join the Zamfam” and reviews, foster a sense of community, while YouTube and Instagram integrations showcase Rebecca’s latest content. An FAQ and email sign-up form were also added to address questions and grow the audience.
Algofy implemented similar enhancements across collection and product pages, improving filtering options, unifying product images, and adding intuitive tabs for essential details like shipping and materials—creating a complete and engaging user journey across all touchpoints.
System that works
Zamfam’s new site and revamped email marketing capture the vibrant spirit of Rebecca Zamolo and her fan community with enhanced visuals, seamless navigation, and engaging content. Since July, our optimized email strategy has contributed over $54,000 in revenue—38.57% of total sales—and led to a 541.5% increase in email revenue year-over-year. From homepage banners to targeted email newsletters, every detail was designed to provide an immersive and exciting experience that fans love.
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