Rustek produces the world’s first complete line of plastic-free headwear, made exclusively from the most renewable natural materials on the planet. The Portland, Oregon based business is on a mission to build the best plastic-free outdoor gear on earth and challenge what it means to be sustainable in the outdoor industry.
SEM, Social, Creative
Prior to partnering with Algofy, Rustek had struggled to find an agency that seemed to have their best interest in mind. Low ROAS and mismanaged ad spend meant something needed to change quickly.
For Rustek, our strategy was to identify data-driven solutions that maximized the impact of ad spend. We conducted a comprehensive search term analysis that allowed us to shift our focus from generic, top-of-funnel keywords to more targeted, long-tail bottom-of-funnel keywords. By updating our social audience targeting profiles, we honed in on the highest converting segments.
Additionally, we leveraged bidding control variables to focus ad spend on low-cost, high-intent segments, ensuring that every dollar was well spent. To reduce wasteful spending and increase conversion rates, we blocked irrelevant traffic and factored seasonality into our strategy. Finally, we continually A/B test ad copy and creatives to ensure that we’re using the most effective messaging to connect with our audience.
System that works
It is easy to waste money by not taking advantage of the research tools, data, and control variables available on digital marketing platforms. However, with the right combination of platform expertise and data analytics, the profitability of online advertising can be quickly improved and set brands up for long term success.