Sustainable Soap Brand
This vegan soap company* is a socially conscious brand that creates beautifully scented, all-natural, and eco-friendly products that are gentle on both skin and planet. For every bar sold, they donate a bar of soap and clean water to a child in need, making every purchase a positive impact on the world.
*We are not able to include the brand's name due to an active NDA.
Amazon
18%
Revenue
34%
ROAS
-13%
Ad Spend
The Beginning
The brand launched on Amazon, and after several months, its performance did not meet expectations. The product listings and storefront were already well optimized, but the brand was unsatisfied with advertising performance. They were investing heavily, but efficiency and sales volume were low. As a result, they partnered with Algofy's team to help increase growth and profitability through an effective PPC strategy.
Our Strategy
We first audited the existing campaigns and immediately took action to reduce spend on poor-performing keywords. We then took steps to scale ad sales efficiently with the help of our AI advertising management platform, which allowed us to leverage advanced features like custom smart bidding rules specific to the brand's KPIs. This also drove improvements by lowering the high cost-per-click (CPC) rates in the highly competitive category.
Over time, it was necessary to review performance and identify high-performing non-branded keywords, such as "sustainable hand soap" or "vegan hand soap," to compete for market share. High-quality creative assets were created or sourced for use in sponsored video and display campaigns to maximize impact. Finally, we targeted sponsored placements on competing product pages to bolster the brand's market share and win customers away from other brands.
Before
Before
Women
Men
System that works
It has been shown that sponsored advertising is a key component to growing on Amazon. In this case, scaling efforts through PPC ads contributed to an increase in monthly total revenue by almost 20%, while also significantly improving ROAS. Leveraging advanced tools, like Algofy AI, was critical in driving this growth without sacrificing profitability.
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