Taylor University
Since 1846, Taylor University has proudly served as a Christian liberal arts college in Upland, Indiana. Ranked in the top 3 Midwest Colleges for over 26 years, it is one of the oldest evangelical universities in the country.
SEM • Social
+345%
Leads
-71%
CPL
+275%
Conv. Rate
The Beginning
Taylor University approached Algofy with a limited marketing budget and an urgent need to increase their pool of new student prospects. While they had achieved some results managing Search and Social ads on their own, high lead costs made continuing their digital marketing efforts prohibitive.
Our Strategy
With Taylor, we updated tracking systems to gather insights from user behavior. Using this information, we analyzed search terms and created segments based on top-performing themes. We also provided guidance on updating the brand's landing pages to maximize impact and drive results. These optimizations and recommendations allowed Taylor to allocate the budget more efficiently, resulting in higher conversion rates. Our refined social audience targeting and A/B-tested ad copy and creatives played a significant role in our customized, data-driven solution for the brand.
Before
Before
Women
Men
System that works
By fully leveraging the control variables and testing opportunities on Search and Social, we were able to significantly increase lead volume and quality while simultaneously decreasing the cost per lead, all without increasing the advertising budget.
