TROVA
TROVA is a smart biometric safe that was born from a vision to keep our most sacred, ceremonial, or recreational objects from inappropriate audiences. Their innovative yet niche luxury product calls for an equally sophisticated marketing approach.
Google Ads • Microsoft Ads • Meta Ads • TikTok Ads • Creative • CRO
+106%
ROAS
+333%
Conversion rate
-51%
CPA
The Beginning
Co-founders created the TROVA after spending years as sales reps for outdoor and sports brands. They self-funded their first product, TROVA GO, and introduced it at the 2020 CES. Unable to find that "sweet spot," TROVA approached the Algofy team in the summer of 2022 to help maximize performance within their new niche.
Our Strategy
Using a data-driven, full-service approach to help define the best strategy to generate awareness around this new product while simultaneously building the marketing funnel to optimize & scale sales.
We helped TROVA to identify their best-performing user personas with audiences and creative testing.
We used UI/UX-based tools to analyze customer behavior and identify opportunities for website A/B testing to optimize conversion rate.
In addition, our creative team leveraged TROVA's elegant product design and branding to create simple yet impactful ads focusing on specific use cases and audiences.
Before
Before Algofy, our client encountered several challenges, including a lack of audience differentiation and format adaptation for different ad placements. Additionally, creative assets did not feature the logo or text, and the copy was lengthy without clear calls to action.
To address these issues, we've implemented several strategies. Firstly, we've adapted formatting for all ad placements and created assets tailored to customers at different stages of the funnel. Secondly, we've ensured that the logo and text are included in all creative assets. Lastly, we've crafted concise copy with clear calls to action to enhance engagement and drive conversions.
Before
Women
Men
System that works
Thanks to a full-service approach, we were able to cover the full funnel with our marketing strategy. By identifying the correct channel for the proper stage of the funnel, we were able to decrease CPA by 51%. In addition, the data-driven A/B tests helped us target the right user personas with the right creatives, which led to an increase in conversion rate and ROAS.
