TROVA

TROVA

About

TROVA is a smart biometric safe that was born from a vision to keep our most sacred, ceremonial, or recreational objects from inappropriate audiences. Their innovative yet niche luxury product calls for an equally sophisticated marketing approach.

Services

Services

Google Ads • Microsoft Ads • Meta Ads • TikTok Ads • Creative • CRO

+106%

ROAS

+333%

Conversion rate

-51%

CPA

The Beginning

Co-founders created the TROVA after spending years as sales reps for outdoor and sports brands. They self-funded their first product, TROVA GO, and introduced it at the 2020 CES. Unable to find that "sweet spot," TROVA approached the Algofy team in the summer of 2022 to help maximize performance within their new niche.

Our Strategy

Using a data-driven, full-service approach to help define the best strategy to generate awareness around this new product while simultaneously building out the marketing funnel to optimize & scale sales.

We helped TROVA to identify their best-performing user personas with audiences and creatives testing.

By Using UI/UX based tools to analyze customer behavior and identify opportunities for website A/B testing to optimize conversion rate.

In addition, our creative team leveraged TROVA's elegant product design and branding to create simple yet impactful ads focusing on specific use cases and audiences.

Before

After

Before

Prior to Algofy, our client faced a few challenges as there was no differentiation for audiences or format declination for various ad placements. Additionally, the logo and text were not used in creative assets, and copy was long, lacking clear CTAs.

After

To combat these obstacles, we’ve adapted formatting for all placements, and created assets specific to customers at various points in the funnel. We also included the logo and text in creative assets that are accompanied by concise copy with clear CTAs.

Before

Women

After

Men

Women
Before
Men
After

System that works

Thanks to a full-service approach, we were able to cover the full funnel with our marketing strategy. By identifying the correct channel for the proper stage of the funnel, we were able to decrease CPA by 51%. In addition, the data-driven A/B tests helped us target the right user personas with the right creatives, which led to an increase in conversion rate and ROAS.

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