VOID
Void Cycling, born in the scenic landscapes of Sweden, is a brand passionately dedicated to enhancing the cycling experience through high-performance apparel. Focused on the needs of avid cyclists, Void combines cutting-edge design with the latest fabric technologies to create gear that stands up to the rigors of the road and trail. With a keen eye on the evolving dynamics of cycling culture, their collection spans from sleek jerseys and bib shorts to all-weather outerwear, all designed to provide maximum comfort, durability, and style.
Embracing the ethos of the cycling community, Void Cycling is committed to pushing the boundaries of what cyclists can expect from their gear, ensuring every ride is an adventure in comfort and performance. Available globally, Void caters to those who seek the thrill of the ride, offering a seamless blend of functionality and fashion in cycling apparel.
Amazon • Google Ads • Social Ads • Creative
+505%
ROAS
+344%
Transactions
+465%
Conversion Rate
The Beginning
Void Cycling, passionate about redefining cycling apparel, aimed to elevate its brand from its strong foundation in Sweden to a global audience. Recognizing the need for a partnership aligned with their ambitious vision, Void chose Algofy. With Algofy's deep understanding of the global marketplace and strategic insights, the partnership was poised to propel Void's innovative cycling gear into new territories, particularly focusing on expanding their presence across Europe. This collaboration marked an exciting new chapter for Void, aimed at connecting with a broader community of cycling enthusiasts worldwide.
Our Strategy
For VOID Cycling, our strategy focused on boosting brand presence and maximizing return on ad spend through targeted digital marketing campaigns. We utilized the strong narrative of VOID's high-performance cycling apparel and employed sophisticated targeting along with dynamic creative optimization across digital platforms. This approach significantly enhanced VOID's digital engagement, leading to a substantial increase in ROAS, a rise in transactions, and a boost in conversion rates. These outstanding results highlighted our success in driving both brand visibility and transactional growth for VOID Cycling.
Before
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While the previous creative highlighted the product and discount, there was no clear reason to purchase the product. The use cases or audience for who the product serves was not immediately clear.
Call-outs and a lifestyle photo made this creative much more relevant to the audience being targeted: cyclists. The features are clear and benefit-oriented, and movement in the image helps create visual interest.
Before
Women
Men
System that works
Our strategy for VOID Cycling was all about making a big splash in the digital world while making every penny count. We dove into the essence of VOID's top-notch cycling gear and spun captivating tales across digital platforms. With precise targeting and dynamic creativity, we ensured every ad hit the bullseye. The result? VOID's digital presence soared, with a hefty boost in return on ad spend, more transactions rolling in, and conversion rates hitting new highs. Our success story speaks volumes, showcasing how we've not only put VOID Cycling on the map but also fueled their growth journey.
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