Wolfgang is a pet brand offering collars, leashes, and other accessories for pups and human companions. Dogs are some of our most loyal partners, and Wolfgang wanted a way to recognize this through high-quality, American-made products.
Before Algofy, Wolfgang was seeking a way to create assets that were visually interesting and engaging, specifically though animation and motion. Prior to us, creative assets were only static and did not feature movement.
With Wolfgang, our strategy centered on making creative assets more visually engaging, which increases the amount of time that people spend looking at an ad. We knew that adding slight motion and animation could elevate existing creatives without making assets unrecognizable to current clients or doing a complete re-design.
Creative assets were static, meaning that images did not move or feature animation. They often showcase the product with canine-focused graphic elements.
We developed a variety of creative assets for Instagram Reels and general animations for Wolfgang's accessories and toys. The animation was slight, allowing us to enhance once-static images with an element of movement that instantly attracted people and held their attention. Additionally, adding movement to the text gave people a streamlined way to gather the information without distracting from the product.
System that works
For Wolfgang, using animation and motion allowed us to highlight and draw attention to the things that make this brand different from others. While static images can be effective, we found that animation was a much better way to highlight the unique features of the brand and capture and hold attention for longer.