Wolfgang

Wolfgang

About

Wolfgang is a pet brand offering collars, leashes, and other accessories for pups and human companions. Dogs are some of our most loyal partners, and Wolfgang wanted a way to recognize this through high-quality, American-made products.

Services

Services

Creative

The Beginning

Before Algofy, Wolfgang was seeking a way to create assets that were visually interesting and engaging, specifically though animation and motion. Prior to us, creative assets were only static and did not feature movement.

Our Strategy

With Wolfgang, our strategy centered on making creative assets more visually engaging, which increases the amount of time that people spend looking at an ad. We knew that adding slight motion and animation could elevate existing creatives without making assets unrecognizable to current clients or doing a complete re-design.

Before

After

Before

Creative assets were static, meaning that images did not move or feature animation. They often showcase the product with canine-focused graphic elements.

After

We developed a variety of creative assets for Instagram Reels and general animations for Wolfgang's accessories and toys. The animation was slight, allowing us to enhance once-static images with an element of movement that instantly attracted people and held their attention. Additionally, adding movement to the text gave people a streamlined way to gather the information without distracting from the product.

Before

Women

After

Men

Women
Before
Men
After

System that works

For Wolfgang, using animation and motion allowed us to highlight and draw attention to the things that make this brand different from others. While static images can be effective, we found that animation was a much better way to highlight the unique features of the brand and capture and hold attention for longer.

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