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12 Marketing Trends You'll See in 2026

Hint: AI is everywhere, creative strategy will be key, and consumers will demand authenticity

How should I adjust my marketing strategy in 2026 based on what's changing?

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What’s Trending in 2026

At Algofy, we’re already preparing for what’s next. Read on to discover the top 12 trends that will shape the digital landscape in 2026 — and why AI will be everywhere.

Creative Strategists Will Feed the AI Engine with Fresh Ideas

As ad platforms evolve, AI is increasingly becoming the backbone of creative optimization. However, AI can't generate content without guidance. Creative strategists will remain essential in 2026, feeding AI with diverse, high-quality inputs—images, video variations, headlines, and taglines. These creative assets will fuel AI’s real-time optimization, ensuring content remains fresh and relevant for specific audience segments. Human creativity will guide AI’s iterations, ensuring brand consistency.

Hyper‑Personalized Content at Scale

AI has already changed personalization, but in 2026, brands will fully unlock its potential. Headlines, videos, and product recommendations will shift in real time based on behavior, preferences, and context, making one-size-fits-all campaigns a thing of the past. What’s coming next is even bigger: AI may begin responding to emotional signals, adapting content based on how someone feels in the moment—delivering messages that hit harder, faster, and at exactly the right time.

Social Commerce Continues to Grow

Social platforms have become key sales channels, with TikTok Shop leading the way by allowing users to buy directly from their feeds. This growth will extend across more platforms, making it essential for brands to optimize their product catalogs for in-app shopping experiences. As social commerce continues to grow, your brand must ensure a seamless shopping experience across these channels.

AI Commerce Will Explode

AI-powered shopping assistants and chatbots are no longer just a concept—they are becoming mainstream. ChatGPT has already enabled seamless in-chat purchases with Etsy, Walmart, and soon Shopify, paving the way for other platforms to integrate similar AI shopping features. To stay visible in these AI-driven shopping environments, brands will need to structure content for conversational queries and semantic search.

Discovery Will Shift Away From Traditional Search

Search engines are no longer the go-to destination for product discovery. With the rise of AI platforms, consumers are increasingly turning to social media and AI-driven platforms for discovery, rather than typing keywords into a search bar. In this new landscape, brands will need a presence across multiple touchpoints to stay relevant.

Video Still Dominates — Short Form Isn’t Going Anywhere

Short-form video continues to dominate as attention spans shrink, and platforms like TikTok and Instagram Reels continue to prioritize vertical video. This trend will remain central in 2026. Brands must invest in a pipeline of short-form video that speaks to different stages of the customer journey—from product awareness to tutorials and testimonials.

AI Hooks Will Drive Creative Performance

Brands will increasingly use AI to generate diverse hooks at scale. As short-form video continues to dominate, the first 1–3 seconds matter more than ever. AI allows teams to test multiple opening lines, visuals, and pacing styles without rebuilding entire videos. Swapping hooks extends the life of content and signals to the algorithm that each version is genuinely different—driving more reach and performance from the same core asset.

Authenticity Will Be a Competitive Advantage

As AI-generated content proliferates, consumers will increasingly gravitate toward content that feels real, human, and unpolished. Authenticity won’t come from rejecting AI altogether—but from clearly signaling when something isn’t AI. Brands that win here will show real moments: internal conversations, behind-the-scenes decisions, founder POVs, imperfect screenshots, and lived experiences. Explicitly labeling content as “not AI,” sharing raw context, and documenting the process—not just the outcome—will build trust in a feed saturated with synthetic perfection.

Founders and Leaders Become Public Figures

Following along the authenticity trend, brands will need to humanize their messaging, and one of the best ways to do so is by putting leaders and founders front and center. Consumers want to connect with the individuals behind the brands they support. Leaders will become influencers, using their voices to strengthen the connection with their audience and foster trust.

Immersive AR/VR Shopping Moves Closer to Mainstream

Augmented and virtual reality will continue to transform the shopping experience, making it more interactive and tactile. Virtual try-ons and immersive product previews will become more common, allowing consumers to test products in 3D or in their own space before purchasing. By 2026, immersive shopping will no longer be a novelty but an expectation.

Blogging Returns — This Time for AI Engine Optimization

Blogging isn’t dead; it’s evolving to serve AI Engine Optimization (AEO). With AI-powered search engines on the rise, brands will need to write for both human readers and AI algorithms. High-quality, AI-optimized content will play a crucial role in ranking and ensuring content is discoverable on AI-driven platforms.

Data Privacy and Transparency Become Mandatory

As AI grows, data privacy and transparency will be critical. With increased regulatory scrutiny, the FTC will crack down on false advertising and exaggerated discounts, especially during events like Black Friday. Brands will need to clearly disclose how data is used—especially when AI is involved—ensuring ethical practices that foster consumer trust and avoid legal consequences.

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By combining our human expertise with in-house AI tools, we’re able to quickly optimize your campaigns,
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Algofy’s AI Toolkit

By combining our human expertise with in-house AI tools, we’re able to quickly optimize your campaigns,
reduce wasted spend, and maximize ROI.

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‍✓ AI driving spend, creative, and optimization decisions 24/7

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Turns customer sentiment into segmentation, personalization, and higher engagement.

The Benefits

✓ Messaging that addresses real pain points

✓ Stronger engagement

✓ Higher conversions

Instant creative insights and transparent reporting that keep campaigns performing at their peak.

The Benefits

✓ Clearer reporting

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The Benefits

✓ Precise content with fast turnaround

✓ Stronger SEO performance

✓ Content that feels authentically yours

Real-time Amazon optimization that drives visibility, traffic, and conversions.

The Benefits

‍✓ AI driving spend, creative, and optimization decisions 24/7

✓ Strategic alignment across all channels

✓ Faster decisions

Smarter ad spend with AI-driven targeting, budget allocation, and cross-channel insights.

The Benefits

✓ Smarter spending
✓ Sharper targeting
✓ Consistent results

Turns customer sentiment into segmentation, personalization, and higher engagement.

The Benefits

✓ Messaging that addresses real pain points

✓ Stronger engagement

✓ Higher conversions

Instant creative insights and transparent reporting that keep campaigns performing at their peak.

The Benefits

✓ Clearer reporting

✓ Smarter optimizations

✓ More time spent on growth

SEO-optimized blogs and landing pages that read human, rank high, and nail your brand’s tone.

The Benefits

✓ Precise content with fast turnaround

✓ Stronger SEO performance

✓ Content that feels authentically yours

Real Stories. Real Results.

Your brand deserves strategies powered by AI—smarter, faster, and built to convert. Here’s how we turn data into results.
We built an AI-powered Amazon strategy for Reef—merging creative, data, and performance into one simple system. With Algofy AI guiding listing optimization, A+ Content, and Storefront design, Reef’s brand story stayed consistent while driving higher engagement and ROAS. Real-time insights fueled continuous creative refinement, helping Reef stand out across Amazon.

+58% ROAS

-39% CPC

+131% AMAZON AD SALES

We helped VOID Cycling expand its global reach with AI-powered optimization of their digital marketing strategy. By leveraging data-driven ad targeting and dynamic creatives, we boosted brand visibility and engagement, connecting them with a broader audience and driving significant growth in sales and conversions.

+505% ROAS

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We helped CVT strengthen their market position by running targeted Google and social ad campaigns, optimizing Search and Shopping ads, and creating engaging blog content. This strategy increased visibility, drove organic traffic, and effectively re-engaged potential customers through retargeting on Facebook and Instagram.

+86% ROAS

+100% TRANSACTIONS

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